Culinary, Hospitality, Travel & Tourism

For introductory courses in Hospitality, Casino/Gaming Operations, or Casino Operations/Management in two-year and four-year hospitality programs, and for workshop seminars.

This text is the most comprehensive source available on the research and techniques involved in casino and gaming operations. Engaging, readable, and authoritative, it explores the function of casinos and their relationships to hotels, restaurants, resorts, and entertainment facilities. Its logical organization moves from principles to practices, from overviews to detailed descriptions, all in a chronological context. The authors trace the history of the gaming industry and look ahead to future areas of expansion.

• NEW - New chapter on Internet gaming operations.

  • Exposes students to new and interactive computer usage in the gambling industry. Ex.___

• Excellent historical perspective of international gambling.

  • Gives students well-needed historical background of where gambling started. Ex.___

• Extensive coverage of casino marketing—Includes areas not discussed in marketing texts or other gaming industry texts.

  • Show students the wide diversity of what advertising and marketing have done for the gambling industry. Ex.___

• More in-depth analysis of pari-mutuel gaming and specific lottery operations than found in other texts.

  • Enables students to see more in-depth detail and specifics of the gambling industry. Ex.___

• Coverage of casino operations in the Canadian provinces—Provides case study applications for students to follow.

  • Provides students with international knowledge of how casinos are operated outside the U.S. Ex.___

• Abundant tables and charts—Provides ready access to the materials covered in each chapter.

  • Presents the information to students in a more visual and easily understood manner. Ex.___

• New chapter on Internet gaming operations.

  • Exposes students to new and interactive computer usage in the gambling industry. Ex.___

Introduction.


 1. The Evolution of Gaming.


 2. Pari-mutuel and Lottery Operations.


 3. Slot and Video Operations.


 4. Games of Chance.


 5. Gaming Regulations.


 6. Economic Impact of Casinos.


 7. The Sociological Impact of Casino Gambling.


 8. Native American Gambling.


 9. River Boat and Cruise Ship Gambling.


10. Casino Marketing and Marketing Promotions.


11. Casino Financial and Accounting Control.


12. Security and Surveillance.


13. Modern Casino and Gaming Operations.


14. Canada—Gambling in the Provinces.


15. International Casinos.


16. The Future of the Casino Industry.


17. Casino Gambling on the Internet.


Glossary.


Index.

Introduction to Casino/Gaming Operations (Travel & Tourism)
Casino Management (Travel & Tourism)

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

• Package ISBN-10: 0132366584 | ISBN-13: 9780132366588
  ©2007 | Instock | Suggested retail price: $117.60 | Buy from myPearsonStore
  This package contains:
• Introduction to Casino and Gaming Operations, 2/E
  Marshall & Rudd | ©2000 | Prentice Hall | Cloth; 262 pages
  
• Casino Dictionary: Gaming and Business Terms, 1/E
  Hashimoto & Fenich | ©2007 | Prentice Hall | Paper; 128 pages