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Managing Business and Professional Communication
Carley H. Dodd, Abilene Christian University

ISBN-10: 0205335268
ISBN-13: 9780205335268

Publisher: Allyn & Bacon
Copyright: 2004
Format: Paper; 496 pp
Published: 10/30/2003

Suggested retail price: $76.60
Not available for purchase at this time.

Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace.

Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditonal business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.

  • Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into the everyday workplace.
  • Coaches students on practical techniques for navigating the workplace with the feature “Skills at Work” and on strategies for navigating the Internet with “The Web at Work” in every chapter.
  • Helps students understand their own strengths and weaknesses with numerous communication assessments throughout the text.
  • Prepares students for most entry-level and mid-management positions with sections on customer relations communication and sales and marketing presentations.
  • Examines the importance of cultural diversity awareness in business, providing a framework to better understand one's co-workers, increasing satisfaction and productivity in the workplace.
  • Includes strong coverage of conflict in the workplace and conflict management opportunities, offering insight and skills to help students heighten performance and problem solving on the job.
  • Updates the traditional coverage of resume writing by showing students how to create professional looking electronic and scannable resumes.



Preface.

I. FOUNDATIONS OF BUSINESS AND PROFESSIONAL COMMUNICATION.

 1. Introducing Business and Professional Communication.

 2. Managing Leadership Communication in Organizational Cultures.

II. INTERPERSONAL COMMUNICATION IN BUSINESS AND PROFESSIONAL COMMUNICATION.

 3. Managing Interpersonal Communication in the Workplace.

 4. Managing Nonverbal Communication in the Workplace.

 5. Managing Conflict Communication in the Workplace.

 6. Managing Communicating with Cultural Diversity in the Workplace.

 7. Managing Communication with Customers and Clients.

III. SMALL GROUPS AND TEAMS IN BUSINESS AND PROFESSIONAL COMMUNICATION.

 8. Managing Communication in Small Groups and Teams.

 9. Managing to Build Communication Teams in the Workplace.

10. Managing Interview Communication in Business and the Professions.

IV. BUSINESS AND PROFESSIONAL COMMUNICATION PRESENTATIONS.

11. Managing Foundations for Public Presentations.

12. Managing Communication Presentational Skills in Business and the Professions.

13. Managing Informative Presentations in Business and Professional Communication.

14. Managing Persuasive Presentations in Business and Professional Communication.

15. Managing Sales Presentations in Business and the Professions.

Epilogue: What Can I Do with a Communication Major?

APPENDICES.

Appendix A. Managing Listening in Business and Professional Contexts.

Appendix B. Managing and Assessing Communication Style in Organizations.

Appendix C. Changing Organizational Cultures.

Appendix D. Networking in Organizational Cultures.

Appendix E. Conducting Brief Communication Audits in Business and Professional Contexts.

Appendix F. Sample Speech Evaluations.

Glossary.

    Managing Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace.

     

    Tailoring relevant communication concepts to the unique demands of the workplace environment, Managing Business and Professional Communication surpasses the coverage of traditional communication texts to address the most recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture, communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; and interviewing, selling, and negotiating successfully. Managing Business and Professional Communication not only prepares students for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, and other communication proficiencies vital for success in the modern workplace.

  • 0205524869Managing Business and Professional Communication, 2/E
    Dodd
    © 2008 | Allyn & Bacon | Paper; 476 pages | Instock
    ISBN-10: 0205524869 | ISBN-13: 9780205524860
    Brief Description | Buy from myPearsonStore

Backcover Copy: Baldwin Dodd (0205348068 0205335268 / 4806L3526L) Business and Professional Communication provides students with the strategies they need to effectively manage communication challenges in the workplace. Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditional business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace.
Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a ?theory-a-day? approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field. Features:

  • Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into the everyday workplace.
    • Contextualizes theory with an introductory chapter in each of the main content areas that introduces the theories and research in the field, showing students how the theories developed.
  • Prepares students for most entry-level and mid-management positions with sections on customer relations communication and sales and marketing presentations.
    • Features new theories and subject areas not present in most traditional communication theory textbooks, including new interactive technologies, feminist scholarship, British cultural studies, semiotics, postmodernism, and critical race theory.
  • Examines the importance of cultural diversity awareness in business, providing a framework to better understand one's co-workers, increasing satisfaction and productivity in the workplace.Emphasizes the application of some theories across many subject areas through headings in the form of questions that encourage students to process material and explore for themselves how theories and content apply to their lives.
  • Includes strong coverage of conflict in the workplace and conflict management opportunities, offering insight and skills to help students heighten performance and problem solving on the job.
    • Uses case-study chapters that demonstrate to students how each subject area would use theory to solve or understand issues in everyday life.
  • Updates the traditional coverage of resume writing by showing students how to create professional looking electronic and scannable resumes.
    • Reviews theories for the three main genres of communication - communication studies, mass communication, and public relations - with balanced coverage, examining the unique contributions each area has made to the field of communication as a whole. Page 1 of 1

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  • Companion Website
    Dodd
    © 2004 | Allyn & Bacon | On-line Supplement | Instock
    ISBN-10: 0205410200 | ISBN-13: 9780205410200
    URL: http://www.ablongman.com/dodd


  • Instructor's Manual and Test Bank
    Dodd
    © 2004 | Allyn & Bacon | Paper; 208 pages | Instock
    ISBN-10: 0205410197 | ISBN-13: 9780205410194

    Instructor's Manual and Test Bank
    Dodd
    © 2004 | Allyn & Bacon | Paper;208 pages | Instock
    ISBN-10: 0205410197 | ISBN-13: 9780205410194

    Downloadable files:

    • PDF Version (.pdf) (.5 MB | .pdf file | Type: Presentations)
      Teaching supplement to parent text.


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  • PowerPoint Presentation (Available on Supplements Central)
    Dodd
    © 2004 | Allyn & Bacon | On-line Supplement | Estimated Availability: 10/01/2003
    ISBN-10: 0205410189 | ISBN-13: 9780205410187

    PowerPoint Presentation (Available on Supplements Central)
    Dodd
    © 2004 | Allyn & Bacon | On-line Supplement | Estimated Availability: 10/01/2003
    ISBN-10: 0205410189 | ISBN-13: 9780205410187

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  • TestGen (Download only)
    Dodd
    © 2004 | Allyn & Bacon | On-line Supplement | Instock
    ISBN-10: 0205402062 | ISBN-13: 9780205402069

    TestGen (Download only)
    Dodd
    © 2004 | Allyn & Bacon | On-line Supplement | Instock
    ISBN-10: 0205402062 | ISBN-13: 9780205402069

    Please note: This testbank file must be used in conjunction with Pearson's TestGen application. Go to the TestGen website to download software, upgrade, and access "getting started" TestGen resources.

    Downloadable files:

    • Mac Version (.sit) (.6 MB | .sit file | Type: Presentations)
      Compressed file contains testbank files produced in TestGen version 5.0. Online only.


    • PC Version (.zip) (.8 MB | .zip file | Type: Presentations)
      Compressed file contains testbank files produced in TestGen version 5.0. Online only.


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