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Business and Professional Communication: Plans, Processes, and Performance, 3/E
James R. DiSanza, Idaho State University
Nancy J. Legge, Idaho State University

ISBN-10: 0205453554
ISBN-13: 9780205453559

Publisher: Allyn & Bacon
Copyright: 2006
Format: Paper; 360 pp
Published: 05/04/2005

This item has been replaced by Business and Professional Communication: Plans, Processes, and Performance, 4/E .

Centered on the notion that business communication aims to influence the interpretation of issues and events, this presentation-oriented text provides practical tips and applications while discussing relevant theory.

Grounded in real business examples and basic skills, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare students for the realities of daily career life. Its complete approach and unique topic coverage provides clear guidance for all communication practices in businesses and organizations.

  • Provides a “here's what you should do” approach to business and professional communication by presenting clear and specific suggestions that students can grasp.
  • Contains unique chapters and topics—such as technical, risk, and crisis communication; employment interviews; organizational power and politics; sales presentations; teams; team creativity; and sexual harassment—adding a contemporary, real-world orientation to the text.
  • Keeps students motivated and interested in the course through technical presentations, risk communication, and crisis briefing assignments.
  • Includes “Ethics Briefs” with problems and criteria to stimulate classroom discussion and encourage students to make sound ethical decisions.
  • Offers five detailed sample speech outlines in the chapters on technical and crisis communication (Chs. 7, 9, 10, and 13), making it easier for professors to create assignments and offering models for student use.
  • Highlights interviews with practicing business professionals throughout the text to provide a real world focus and firsthand insight for students.
  • Illustrates a multitude of strong and weak sample visual aids to help students understand what to avoid and what to emulate (Ch. 8).
  • Provides students with up-to-date training in the use of PowerPoint™.
  • Addresses the issues of managing and persuading diverse audiences to help students better adapt as speakers.

  • Introduces the concept of strategic communication, which encourages students to state explicit goals, analyze audiences, and select communication tactics to help them achieve their ends.
  • Places new emphasis on team creativity and introduces various discussion methods to improve creativity including brainstorming, nominal group technique, sensational thinking, morphological analysis, and group decision support systems (GDSS).
  • Highlights "New Challenges" in employment interviewing with discussion of how to handle interview "homework" and the behavioral interview questions. Students learn how to respond to these challenges, increasing their chances of getting hired (Ch. 2).
  • Adds a second sample technical presentation to Chapter 9 that provides students with an illustration of a difficult process.
  • Puts new emphasis on the personal competencies needed by team members including experience, problem solving ability, openness, supportiveness, action orientation, and personal style. Offers insight on how to consistently display these traits in oneself and encourage them in others thereby creating more effective team members.
  • Provides students with the latest information on finding jobs in their field, including updated information on Internet-based job hunting and research.
  • Helps students conduct research for and develop presentations with updates on Internet research for presentations, including the use of popular search engines, such as Google, Yahoo, and Ask Jeeves.
  • Integrates new research on various types of organizational crises, including natural disasters, malevolent sabotage, and technical breakdowns, among others.
  • Offers new suggestions on how to format risk communication messages for greatest effect as well as suggestions for responding to questions during crisis briefings.
  • Includes updated examples and discussions of recent risks from mad cow disease, SARS, and West Nile virus (Ch. 12) and updated information on organizational crises including cases from Martha Stewart, ImClone, and Enron.
  • Discusses the sources of risk information: toxicology, epidemiology, and statistical analysis, helping students better understand the strengths and limitations of risk data.

Preface.

1. The Role of Communication in Business and the Professions.

What Is Communication?

Goals of Communication.

Effective Communication Is Audience Centered.

Effective Communication is Strategic.

 

DYADIC AND GROUP COMMUNICATION.

 

2. The Employment Interview.

The Pre-Interview Stage.

The Interview Stage.

The Post-Interview Stage.

 

3. Listening and Feedback in Organizational Relationships.

Recall Listening.

Empathic Listening.

 

4. Interpersonal Politics: Power and Sexual Harassment in Organizations.

Interpersonal Power and Politics.

Building Interpersonal Networks: The Experience of Women and Minorities.

Sexual Harassment: A Gross Imbalance of Power.

 

5. Communicating in Organizational Groups and Teams.

The Leadership Role.

Membership Competencies in Groups and Teams.

Decision Making in Group and Team Meetings.

Conflict in Groups and Teams.

 

CREATING A PROFESSIONAL PRESENTATION.

 

6. Considering Audience Feedback.

Analyze the Situation.

Analyze Listener Characteristics.

Techniques for Analyzing the Audience.

 

7. Preparing and Delivering Presentations.

Decide on the General Purpose.

Select a Topic.

Develop the Specific Purpose Statement.

Develop the Main Idea Statement.

Gather Supporting Material.

Research the Topic.

Apply the Information Learned from the Audience Analysis.

Structure the Main Ideas in the Body of the Speech.

Outline the Speech.

Develop the Introduction and Conclusion.

Rehearsal and Delivery Considerations.

 

8. Creating and Using Visual Aids.

Types of Visual Aids.

Presenting Visual Aids to the Audience.

Computer-Generated Graphics.

 

TYPES OF BUSINESS AND PROFESSIONAL PRESENTATIONS.

 

9. Technical Presentations.

Understanding the Audience for Technical Information.

General Guidelines for Communicating Technical Information.

Overcoming Obstacles to Shared Meaning.

Structuring the Technical Presentation.

 

10. Proposal Presentations.

Audience Analysis for Persuasive Proposals.

Proposal Structures.

Developing Persuasive Arguments.

Outlining Your Points to Show Logical Relationships.

Developing Effective Credibility Appeals.

Developing Effective Emotional Appeals.

 

11. Sales Presentations.

The Significance of Sales Presentations in Business and the Professions.

Audience Analysis for Sales Presentations.

Visual Aids for Sales Presentations.

Content Considerations for Sales Presentations.

Delivering the Sales Presentation.

Structuring the Sales Presentation.

 

12. Risk Communication.

The Significance of Risk Communication in Business and Government.

The Scientific Process of Risk Analysis.

Audience Perceptions of Risk.

Credibility and the Process of Risk Communication.

Creating Risk Messages.

Formatting Risk Communication Messages

 

13. Crisis Communication.

The Significance of Crisis Communication in Businesses and the Professions.

The Components of Crisis Communication.

Forming a Crisis Management Team and Precrisis Planning.

Communication Responses to Organizational Crisis.

Effectively Employing Crisis Communication Strategies.

Structuring Organizational Crisis Communication.

 

Index.

    Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare students for the realities of daily career life.

     

    This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides students with practical tips, contemporary applications, and a survey of the relevant theories.

  • 0205581854Business and Professional Communication: Plans, Processes, and Performance, 4/E
    DiSanza & Legge
    © 2009 | Allyn & Bacon | Paper; 301 pages | Instock
    ISBN-10: 0205581854 | ISBN-13: 9780205581856
    Brief Description | Buy from myPearsonStore

Centered on the notion that business communication aims to influence the interpretation of issues and events, Business and Professional Communication is a presentation-orientated text that provides practical tips and applications while discussing relevant theory. Grounded in real business examples and basic skills, this text places a strong emphasis on presentations in a business setting to better prepare students for the realities of daily professional life. Its complete approach and unique topic coverage provides clear guidance for all communication practices in businesses and organizations.

New to the Third Edition

  • Introduces the concept of strategic communication, which encourages students to state explicit goals, analyze audiences, and select communication tactics to help them achieve their ends.
  • Integrates new research on various types of organizational crises, including natural disasters, malevolent sabotage, and technical breakdowns, among others.
  • Provides students with the latest information in finding jobs in their field, including updated information on internet-based job hunting and research.
  • Places new emphasis on the personal competencies needed by team members including experience, problem-solving ability, openness, supportiveness, action orientation, and personal style. Offers insight on how to consistently display these traits in oneself and encourage them in others, thereby creating more effective team members.
  • Places new emphasis on team creativity. Introduces various discussion methods to improve creativity including brainstorming, nominal group technique, sensational thinking, morphological analysis, and group decision support systems (GDSS).
  • Discusses the sources of risk information: toxicology, epidemiology, and statistical analysis, helping students better understand the strengths and limitations of risk data.

Praise for Business and Professional Communication

“The greatest strengths [of this text] are its balance between the perspectives of both supervisors and subordinates, its combination of theory and application, and its practical tips for navigating the organizational environment offered to both sides of the desk.”
Julie Davis, College of Charleston

“[This is a] resource students will find useful after they leave the class and enter the managerial world.”
Julie Davis, College of Charleston

View a Sample Chapter PDF:

For Business and Professional Communication


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