Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

 

David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. The new edition focuses on providing students with more diverse and clearer examples, updated information on technology and its role in public speaking, and a strong balance of theory and skills.

 

This affordable Books à la Carte Plus Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format – allowing students to take only what they need to class. As a bonus, the Books à la Carte Plus Edition is accompanied by a full-color, laminated Study Card that’s a perfect tool to help students prepare for exams, plus an access code to the MyLab for this course.

• Strong emphasis on developing strategies and making choices for the range of speaking situations we encounter throughout our lives.
• An excellent balance of theory and skills illustrates Zarefsky's belief that both are necessary elements of successful and effective public speaking.
• “Applying Strategies” boxes feature five real students and follow their development throughout their public speaking course. Readers see excerpts from these students' assignments, speeches, and journals, as well as comments and critiques from their instructor.
• “Choose a Strategy” boxes build upon concepts and skills introduced. Each box presents a speaking situation and asks students to determine which strategies are most appropriate. Students are then asked to decide what impact a change in topic, audience, purpose, etc., might have on the choice of strategy.
• Complete coverage of the first speech in Chapter 1 provides students early on with an overview of the public speaking process and simple guidelines for putting together their first speech.
• Full chapter on reasoning helps students understand how reasoning is used and why it's necessary when preparing all types of speeches–not only those that are persuasive in nature.
• "Checklists" throughout the text summarize key ideas and function as excellent review material.
• This notebook-ready loose-leaf edition allows students to take only what they need to class. It also contains a laminated Study Card to help students prepare for exams and an access code to the MyLab for this course.

• TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.
• The Fifth Edition features a greater focus on diversity including Strategies for Speaking to Diverse Audiences, a new feature in each chapter that provides tips on how chapter material can be applied in an increasingly diverse environment.
• Chapters 13 and 14 have been revised and expanded to incorporate additional research findings and practical advice concerning strategies for informing and persuading. Appendix A is more sharply focused to deal with the application of these strategies in the public forum.
• Throughout the book, examples of student and public speakers have been updated to reflect current issues, especially in the aftermath of the terrorist attacks of September 11, 2001. New examples are also used to illustrate theoretical principles more effectively.
• Information technology plays an increasing role in the public speaking course, both for research and in presentation. Accordingly, Chapters 5 and 12 have been carefully updated, as has the “Using the Internet” feature in each chapter. Special attention is paid to the critical notion of evaluating material available on the Internet.

I. FOUNDATIONS OF PUBLIC SPEAKING.

II. INVENTION AND DEVELOPMENT OF THE SPEECH.

III. ARRANGEMENT OF THE SPEECH.

IV. STYLE AND DELIVERY OF THE SPEECH.

V. Uses of Public Speaking.

 

View a Sample Chapter PDF:

  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.