Allyn & Bacon

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Communication in History: Technology, Culture, Society, 5/E
David Crowley, McGill University
Paul Heyer, Wilfred Laurier University

ISBN-10: 0205483887
ISBN-13: 9780205483884

Publisher: Allyn & Bacon
Copyright: 2007
Format: Paper; 368 pp
Published: 06/07/2006

Suggested retail price: $111.40
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Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

 

Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fifth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history."

  • Concise but comprehensive chapters vary in style and level, making it easy for instructors to tailor assignments to their courses.
  • Readings feature major writers including Innis, Ong, McLuhan, Schudson, Mumford, Postman, and many others.
  • Part introductions provide an overview of the concepts and scholars presented in each section.
  • "Suggestions for Further Reading" section serves as a guide to reading in greater depth.
  • Entries on television in the 1950s, 60s, and 70s help to make the television section more historically complete.
  • Discussion of the telegraph highlights how it transformed a variety of media practices.
  • An advertising entry shows more clearly how consumption and mass society develops through media practices.
  • An entry on early printing technology in China increases the text's coverage of non-Western communications traditions.

  • Includes two new entries on radio that enhance students' understanding of the role of radio networks and advertisers in the 1930s and 1940s and explores radio’s transformation following the rise of television.
  • Enriches coverage of digital communication and new media to make the text more up-to-date and a better guide for assessing contemporary technological change.
  • Adds an entry on communication and monastic culture in the Middle Ages, further expanding the text’s history coverage and giving students insight into the impact of communication and culture in this time period.
  • Revisits the classic encounter between two pre-eminent media critics, Camille Paglia and the late Neil Postman.
  • Enriches coverage of early writing with a new piece by Denise Schmandt-Besserat that reinterprets previous archeological finds.

Forward

 

Preface

 

Part 1

1.  Marshack, Art and Symbols of Ice Age Man

2.  Schmandt-Besserat, The Earliest Precursor of Writing

3.  Innis, Media in Ancient Empires

4.  Ascher and Ascher, Civilization with Writing

5.  Robinson, The Origins of Writing

Part 2

6.  Drucker, The Alphabet

7.  Havelock, The Greek Legacy

8.  Logan, Writing and the Alphabet Effect

9.  Ong, Orality, Literacy and Modern Media

10. Burke and Ornstein, Communication and Faith in the Middle Ages

Part 3

11. Carter, Paper and Block Printing — From China to Europe

12. Mumford, The Invention of Printing

13. Eisenstein, The Rise of the Reading Public

14. Graff, Early Modern Literacies

15. Thompson, The Trade in News

16. Darnton, The News in Paris: An Early Information Society

Part 4

17. Headrick, The Optical Telegraph

18. Standage, Telegraphy — The Victorian Internet

19. Schudson, The New Journalism

20. Fischer, The Telephone Takes Command

21. Marvin, Inventing the Expert

22. Carey, Time, Space and the Telegraph

Part 5

23. Keller, Early Photojournalism

24. Williams, Dream Worlds of Consumption

25. Nasaw, Talking and Singing Machines

26. Czitrom, Early Motion Pictures

27. Eyman, Movies Talk

28. Fowles, Mass Media and the Star System

29. Lears, Advertising and the Idea of Mass Society

Part 6

30. Kern, Wireless World

31. Douglas, Early Radio

32. Sterling Kitross, The Golden Age of Programming

33. Hilmes, Radio Voices

34. Fornatale and Mills, Radio in the Television Age

35. McLuhan, Understanding Radio

Part 7

36. Boddy, Television Begins

37. Carpenter, The New Languages

38. Spigel, Making Room for TV

39.Bodnoghkozy, The Sixties Counterculture on TV

40. Stephens, Television Transforms the News

41. Postman Paglia, He Wants His Book — She Wants Her TV

Part 8

42. Beniger, The Control Revolution

43. Schwartz Cowen, The Social Shape of Electronics

44. Manovich, How Media Became New

45. Abbate, Popularizing the Internet

46. O'Donnell, From the Codex Page to the Homepage

47. Bolter Grusin, The World Wide Web

Suggested Readings

 

Credits

 

Index

Communication in History’s outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

 

Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the fifth edition, Communication in History continues to be, as one reviewer wrote, “the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history.”

 

New to This Edition

  • Includes two new entries on radio that enhance student s’ understanding of the role of radio networks and advertisers in the 1930s and 1940s, and explore radio’s transformation following the rise of television

 

  • Enriches coverage of digital communication and new media to make the text more up-to-date and a better guide for assessing contemporary technological change

 

  • Adds an entry on communication and monastic culture in the Middle Ages, further expanding the text’s history coverage and giving students insight into the impact of communication and culture in this time period

 

  • Revisits the classic encounter between two preeminent media critics, Camille Paglia and the late Neil Postman

 

  • Enriches coverage of early writing with a new piece by Denise Schmandt-Besserat that reinterprets previous archeological finds

 

Praise for Communication in History

 

“There are a number of competitors, but none really do what this does, which is to deal with communication through history without overemphasizing the current media. Most of the history books are industry centered. This book is communication centered… and that is commendable.”

 

–Daniel G. McDonald, The Ohio State University

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