This brief, skills-focused, and highly interactive presentation of public speaking emphasizes the newest research methods and critical listening and thinking.

The Essential Elements of Public Speaking is a concise exploration of the ins and outs of public speaking and makes a clear link between theory and practice–all in only twelve chapters.

This affordable Books à la Carte Plus Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format – allowing students to take only what they need to class. As a bonus, the Books à la Carte Plus Edition is accompanied by a full-color, laminated Study Card that’s a perfect tool to help students prepare for exams, plus an access code to the MyLab for this course.

• “The Benefits of Public Speaking” in Chapter 1 and at the beginning of each chapter provides an orientation and focus to the chapter contents, while discussing the value of public speaking.
• The “Analyzing and Adapting to Your Audience” chapter now precedes the “Using Supporting Materials and Visual Aids” chapter, emphasizing the importance of audience analysis while researching and writing your speech.  
• This edition presents a progression of sample speeches that are realistic models and more useful for students.   The sample speeches in Chapters 2 and 3 are purposely poor to illustrate the pitfalls to avoid and to complement the chapters’ discussions of effective public speaking principles.   The remaining sample speeches in the text are all excellent models of various public speaking concepts.  
• New speech excerpts appear throughout the text (especially in Chs. 6 and 11) and there is one new informative speech (Ch. 4) and one new persuasive speech ( Ch. 10).  
• All “ Research Link ” boxes now include a “Research Activity,” which provides directions for using the material discussed in the “ Research Link ” box. 
• Instead of the one Critical Listening/Thinking box on fallacies in the previous edition, this edition includes three: fallacies of language in Chapter 7 and fallacies of personal attacks and fallacies of pseudo-argument, both in Chapter 10.
• All of the box materials have been revised extensively and now focus more clearly on the development of practical public speaking skills.
• A new glossary is now available on the Companion Website (http://www.ablongman.com/devito2e).
  

Chapter-by-Chapter Changes:

• Chapter 1 (Introducing Public Speaking) revisions include new discussions of the roots of public speaking and expanded discussions of the benefits of public speaking and of ways to reduce apprehension. Also included is the NCA credo on ethical communication.
• Chapter 2 (Listening and Criticism) revisions include new discussions of the benefits of listening and guides to listening ethically as well as a new exercise on barriers to listening.
• Chapter 3 (Selecting Your Topic, Purpose, and Thesis) includes an expanded discussion of taboo topics and a new exercise on cultural beliefs.
• Chapter 4 (Analyzing and Adapting to Your Audience), Chapter 5 in the previous edition, now includes discussions of audience assumptions, cautions about using cultural data, affectional orientation, and persons with disabilities.
• Chapter 5 (Using Supporting Materials and Visual Aids), Chapter 4 in the previous edition, now features a special box on plagiarism—what it is, why it’s unacceptable, and how it can be avoided--a revised section on statistics, new PowerPoint slides for illustrating the slide show speech, and two new exercises on amplification and testimony.
• Chapter 6 (Organizing Your Speech) now includes a more extended illustration of how cultural differences can be reflected in organizational patterns and a detailed annotated outline using the Motivated Sequence.
• Chapter 7 (Wording Your Speech) includes a discussion of ageism, persons with disabilities, and cautions in using ethnic expressions as well as a box on fallacies of reasoning centering on language.
• Chapter 8 (Delivering Your Speech) includes advice for before and after the speech and a new exercise on communicating with paralanguage.
• Chapter 9 (Informing Your Audience) includes identifications of other classifications of information speeches and a discussion of how to make your speech more memorable.
• Chapter 10 (Persuading Your Audience) now includes an introductory section on the goals of persuasion, two boxes on fallacies: personal attacks and pseudo-argument, a summary of the motivated sequence as a persuasive strategy, and a focus on three types of persuasive speeches: questions of fact, questions of value, and questions of policy.
• Chapter 11 (Speaking on Special Occasions) now includes the famous farewell speech by Cal Rifkin, Jr.
• Chapter 12 (Speaking in Small Groups) now includes a new self-test on leadership that clarifies the four approaches to leadership and two new exercises on responding to individual roles and combating groupthink.

Welcome to Public Speaking.

1. Introducing Public Speaking.

Studying Public Speaking.

Managing Your Apprehension.

Preparing and Presenting a Public Speech: In Brief.

2. Listening and Criticism.

Listening to Speeches.

Criticizing Speeches.

3. Selecting Your Topic, Purpose, and Thesis.

Your Topic.

Your Purpose.

Your Thesis.

4. Analyzing and Adapting to Your Audience.

Audiences and Audience Analysis.

Analyzing Audience Sociology.

Analyzing Audience Psychology.

Analysis and Adaptation during the Speech.

5. Using Supporting Materials and Visual Aids.

Examples.

Narration.

Testimony.

Statistics.

Presentation Aids.

6. Organizing Your Speech.

The Body of the Speech.

Introductions, Conclusions, and Transitions.

Outlining the Speech.

7. Wording Your Speech.

How Language Works.

Choosing Words.

8. Delivering Your Speech.

Methods of Delivery

Effective Vocal Delivery.

Effective Bodily Action.

Rehearsal: Practicing and Improving Delivery.

9. Informing Your Audience.

Guidelines for Informative Speaking.

Informative Speeches of Description.

Informative Speeches of Definition.

Informative Speeches of Demonstration.

10. Persuading Your Audience.

Goals of Persuasion.

Guidelines for Persuasive Speaking.

Persuasive Speeches on Questions of Fact.

Persuasive Speeches on Questions of Value.

Persuasive Speeches on Questions of Policy.

11. Speaking on Special Occasions.

The Speech of Introduction.

The Speech of Presentation or Acceptance.

The Speech to Secure Goodwill.

The Speech of Dedication.

The Commencement Speech.

The Eulogy.

The Farewell Speech.

The Toast.

The Special Occasion Speech in Cultural Perspectives.

12. Speaking in Small Groups.

Small Groups.

Problem Solving in Groups.

Members and Leaders in Small Groups.

Presenting the Group’s Thinking.

Bibliography.

Index.

View a Sample Chapter PDF:

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.