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Principles of Public Speaking, 16/E
Kathleen M. German, Miami University of Ohio
Bruce E. Gronbeck, The University of Iowa
Douglas Ehninger, (Late)
Alan H. Monroe, (Late)

ISBN-10: 0205494420
ISBN-13: 9780205494422

Publisher: Allyn & Bacon
Copyright: 2007
Format: Paper; 352 pp
Published: 04/26/2006

Suggested retail price: $79.20
Buy from myPearsonStore



Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.

 

Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.

  • Focuses on orality as a central experience in contemporary society, emphasizing the importance of public speaking by showing how oral, face-to-face communication constitutes the core of human relations and culture. Chapter 1 introduces the idea of orality and the following chapters develop the mechanisms whereby speechmaking builds the bonds of society.
  • Emphasizes technology as a resource for speakers, including expanded coverage of electronic resources, a new section of the book combining discussions of ways the Web helps with speech construction and presentation, and “Using the Web” activities.
  • Helps students start speaking right away through an overview of the speech-making process early in the book (Ch. 1).
  • Includes “Speaking of Skills” boxes that present students with useful advice and practical applications of the concepts discussed.
  • Contains “Speaking of Ethics” boxes that present ethical dilemmas in public speaking and ask students to think critically about what they would do in certain situations.
  • Confronts the greatest challenge in this course–speech anxiety–directly with effective tips for overcoming fear in “Speaking of Apprehension” boxes.
  • Provides useful pedagogy to help students better understand and apply the material:
    • Chapter Outline
    • Chapter Summary
    • Key Terms
    • Assessment Activities
    • “Using the Web” Activities.
    • “Using VideoWorkshop” Activities.

  • New easy-to-find section on web resources.  This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
  • An extensive discussion on using PowerPoint slides discusses how to design exciting, eye-catching slides as well as strategies for incorporating them seamlessly into your presentation. 
  • Updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
  • New Chapter (Chapter 16) focuses on group-based speeches, including presentations in teams and responding to questions and objections.

I. PUBLIC SPEAKING AND CRITICAL LISTENING.

1. Study Public Speaking in Higher Education.

Studying Public Speaking.

Basic Elements in the Speechmaking Process.

Ethical Responsibilities for Speakers.

Your First Speech.

2. Getting Started.

Selecting and Narrowing Your Subject.

Determining Your Purposes and Central Idea.

Analyzing the Audience and Occasion.

Gathering Your Speech Material.

Making an Outline.

Practicing Aloud.

Developing Confident Delivery.

3. Critical Listening.

Hearing and Listening.

Barriers to Good Listening.

Practical Listening Techniques.

Developing Skills for Critical Listening.

4. Public Speaking and Cultural Life.

The Nature of Cultural Processes.

Understanding Our Multicultural Society.

Strategies for Negotiating Cultural Differences.

II. PLANNING AND PREPARING YOUR SPEECH.

5. Understanding Your Audience.

Analyzing Your Audience Demographically.

Analyzing Your Audience Psychologically.

Discovering Demographic and Psychological Factors.

Using Audience Analysis in Speech Preparation.

6. Finding and Using Supporting Materials.

Determining the Kinds of Supporting Materials You'll Need.

Finding Supporting Materials.

Deciding Where to Search for Supporting Materials.

Sources of Supporting Materials.

Forms of Supporting Materials.

Functions of Supporting Materials.

A Word about Plagiarism. 

7. Organizing and Outlining Your Speech.

Developing Your Speech Plan.

Speech-Centered Patterns of Organization.

Audience-Centered Patterns of Organization.

Techniques for Creating Associative Coherence in Your Speech. 

Outlining Your Speech.

8. Beginning and Ending Your Speech.

Capturing and Holding Attention.

Beginning Your Speech.

Ending Your Speech.

III. PRESENTING YOUR SPEECH.

9. Wording Your Speech.

Using Oral Style.

Using Language Strategically.

Creating an Atmosphere.

10. Delivering Your Speech.

Working Within Oral Relationships.

Selecting the Method of Presentation.

Using Your Voice to Communicate.

Using Your Body to Communicate.

11. Using Visual Aids.

The Functions of Visual Aids.

Types of Visual Support.

Strategies for Selecting and Using Visual Aids.

IV. TYPES OF PUBLIC SPEAKING.

12. Speeches to Inform.

Facts, Knowledge, and the Information Age.

Essential Qualities of Informative Speeches.

Sample Outline: Servicing Your Personal Computer.

Tips for Developing Informative Speeches.

Sample Outline: What Is Diabetes?

Sample Speech: “The Geisha” by Joyce Chapman.

13. Speeches to Persuade.

Selecting Motivational Appeals.

Organizing Persuasive Speeches: The Motivated Sequence.

Sample Outline: You’re Never Too Old to Learn — Virtually!

Sample Outline: The Chain Never Stops.

14. Argumentation and Critical Thinking.

Rational Thinking and Talking: Argumentation.

Argumentation.

Evaluating Arguments.

Sample Outline: The Danger of Chewing Tobacco.

Detecting Fallacies in Reasoning.

Tips for Developing Argumentative Speeches.

15. Speaking in Community Settings.

Community-Based Special Occasion Speeches.

Sample Introduction: “Introducing a Classmate”.

Sample Speech: “A Toast to Leo Brecker”.

Sample Speech to Entertain: “A Case for Optimism”.

16. Group-Based Speeches.

Group Discussions.

Presentations in Teams: Panels and Symposia.

Responding to Questions and Objections.

Credits.

 

Index.

Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.

 

Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.

 

New to the Sixteenth Edition

  • New easy-to-find section on web resources.  This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
  • Now includes an extensive discussion on using PowerPoint slides.  This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation. 
  • Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
  • New Chapter (Ch. 16) discusses group-based speeches, including team presentations and responding to questions and objections.

 

Praise for Principles of Public Speaking

 

This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . .

 

–Mary L. Mohan, SUNY Geneseo

 

 

The section on culture and cultural diversity is outstanding.  It helps me to get all of the students interested in learning about each other’s cultures.

 

--William F. Ferreira. Houston Community College Southwest

View a Sample Chapter PDF:

 

 

   

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    Brief Description | Buy from myPearsonStore

    • Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.

     

    Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.
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    © 2007 | Allyn & Bacon | Paper; 352 pages | Instock
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    Brief Description | Buy from myPearsonStore

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    Brief Description | Buy from myPearsonStore

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    Brief Description | Buy from myPearsonStore

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    © 2007 | Allyn & Bacon | Paper; 576 pages | Instock
    ISBN-10: 0205502962 | ISBN-13: 9780205502967
    Brief Description | Buy from myPearsonStore

    • The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. The seventh edition includes an expanded emphasis on helping students manage communication apprehension.

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    Beebe & Beebe
    © 2009 | Allyn & Bacon | Paper; 528 pages | Instock
    ISBN-10: 0205543014 | ISBN-13: 9780205543014
    Brief Description | Buy from myPearsonStore

    • The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message.

    Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

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    Beebe & Beebe
    © 2006 | Allyn & Bacon | Paper; 494 pages | Instock
    ISBN-10: 0205449832 | ISBN-13: 9780205449835
    Brief Description

    • Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

                     

    David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

  • 0205504051Public Speaking: Strategies for Success, 5/E
    Zarefsky
    © 2008 | Allyn & Bacon | Paper Package; 528 pages | Instock
    ISBN-10: 0205504051 | ISBN-13: 9780205504053
    Brief Description | Buy from myPearsonStore

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