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Strategic Communication in Business and the Professions, 6/E
Dan O'Hair, University of Oklahoma
Gustav W. Friedrich, Rutgers University
Lynda Dee Dixon, Bowling Green State University

ISBN-10: 0205561209
ISBN-13: 9780205561209

Publisher: Allyn & Bacon
Copyright: 2008
Format: Paper; 465 pp
Published: 03/02/2007

Suggested retail price: $84.00
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Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.

 

The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

  • Real-World Applications: Practicing Business Communication boxes examine communication practices in a wide range of businesses.
  • Strategic Skills give students tools they will need as they transition from the classroom to a business setting.
  • Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

    • New and updated examples from contemporary organizations.
    • Streamlined writing style to focus students’ attention on ideas and concepts relevant to their success.
    • Greater emphasis on communication implications of technology rather than improving computer skills students have already mastered.
    • Greater integration of strategic communication framework in all chapters to enhance skill application.

    Note: Each chapter begins with Strategic Scenario and an Overview and concludes with Strategic Scenario Wrap Up, Summary, Key Terms, Discussion, Activities, Strategic Skills, and Technology Tools.

     

    I. An Introduction to Communication in Organizations

    1. Communication in Organizations

    The Interactive Communication Process

    Reasons for Communication Failure

    Understanding Organizational Communication

    Practicing Business Communication: IKEA

    Ethical Issues: Are You Being Watched?

    2. The Model of Strategic Communication

    A Model for Communication in the Information Age

    Situational Knowledge: The Context of Organizational Communication

    Goal Setting for Organizational Communication

    Communication Competence

    Anxiety Management

    Practicing Business Communication: FedEx Corporation

    3. Diversity in Business and the Professions

    The Issues of Diversity

    Communication Between Diverse People

    Situational Knowledge: Understanding Your Perspectives

    Communication Competence: Personality Traits

    Anxiety Management: Resolving Cultural Conflict

    Legal Guidelines and Diversity

    Ethical Issues: Honoring Religious Practices

    II. Basic Communication Skills

    4. Listening Skills

    Listening in Your Career

    Hearing Versus Listening

    The Role of Perception

    Goal Setting for Interactive Listening

    Situational Knowledge: Preparing for Interactive Listening

    Communication Competence: Interactive Listening

    Anxiety Management

    Evaluating Your Listening

    Practicing Business Communication: United Psychiatric Group

    Ethical Issues: Ethical Listening Situations

    5. Verbal and Nonverbal Skills

    Goal Setting for Effective Messages

    Situational Knowledge: Personal and Environmental Factors

    Communication Competence: Verbal and Nonverbal Skills

    Anxiety Management

    Message Strategies

    Ethical Issues: Touching in the Workplace

    Practicing Business Communication: Communication Media

    6. Leadership and Management Skills

    What Does a Leader Do?

    Management Theory

    Leadership Theories

    Leadership Versus Management

    Goal Setting: Managing the Present and the Future

    Situational Knowledge: The Foundation of Strategic Leadership

    Communication Competence: Demonstrating Leadership Skills

    Anxiety Management

    Practicing Business Communication: United Negro College Fund

    Ethical Issues: Leadership Using Fear

    III. Interpersonal Communication Strategies

    7. Work Relationships

    Manager-Employee Relationships

    Coworker Relationships

    Mentoring Relationships

    Romantic Relationships in the Workplace

    Sexual Harassment

    Employee-Customer Relationships

    Practicing Business Communication: Tom's of Maine

    Ethical Issues: Nicole's Protégé

    8. Principles of Interviewing

    The Interview

    Goal Setting: Dyadic Communication

    Situational Knowledge: Structuring the Interview

    Communication Competence: Asking Effective Questions

    Responding and Providing Feedback

    Anxiety Management: Interviewer and Interviewee

    Ethical Issues: Handling Tricky Questions

    9. Interviews in Business Settings

    Employment Interviews: Introduction

    Employment Interviews: The Interviewer

    Employment Interviews: The Interviewee

    Appraisal Interviews

    Disciplinary Interviews

    Media Interviews

    Ethical Issues: The Dilemma of Knowing Too Much

    Practicing Business Communication: Aegir Systems

    IV. Group Communication Strategies

    10. Fundamentals of Group Communication

    What Is a Group?

    Factors Influencing Group Communication

    Factors Affecting Group Communication

    Teleconferences and Videoconferences

    Special Groups

    Practicing Business Communication: Creative Communication Network

    Ethical Issues: Ethical Qualities of Leaders

    11. Meetings: Forums for Problem Solving

    Goal-Setting: The Agenda

    Situational Knowledge: Preparing for the Meeting

    Situational Knowledge: Developing Critical Thinking Skills

    Communication Competence: Problem Solving

    Anxiety Management

    Evaluating Group Effectiveness

    Ethical Issues: Maintaining Ethics When Working Alone

    Practicing Business Communication: Nokia Corporation

    12. Negotiation and Conflict Management

    Argumentativeness and Verbal Aggressiveness

    Negotiation

    Conflict Management

    A Strategic Approach to Conflict

    Practicing Business Communication: Tootsie Roll Industries, Inc.

    Ethical Issues: To Tell, Or Not To Tell?

    V. Public Presentation Strategies

    13. Developing and Delivering Effective Presentations

    Anxiety Management

    Goal Setting: Identifying the Topic and the Purpose

    Identifying the General and Specific Purposes of the Presentation

    Situational Knowledge: Analyzing the Audience

    Identifying and Researching Main Ideas

    Providing Support for Ideas

    Developing an Introduction and a Conclusion

    The Outline: Basic Considerations

    Communication Competence: Presenting the Message

    Fielding Audience Questions

    Practicing Business Communication: American Red Cross

    Ethical Issues: Audience Challenge

    14. Informative Presentations

    The Range of Informative Presentations

    Accumulation of Information

    Functions of Informative Presentations

    Organizing the Presentation

    Typical Formats

    Guidelines for a Successful Presentation

    Situational Knowledge: Technology

    Communication Competence: Camera Skills and Special Occasions

    Anxiety Management: Practice and Knowledge

    Ethical Issues: All Sides of the Issue

    Practicing Business Communication: Best Western International, Inc.

    15. Persuasive and Special Presentations

    Functions of Persuasive Presentations

    Persuasive Formats

    Basic Resources for Persuasion

    The Persuasion Process

    Special Occasion Presentations

    Ethical Issues: Vested Interests

    Dan O'Hair

    University of Oklahoma 

     

    Background

    H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma. He has published more than seventy research articles in communication, business, management, and psychology journals and volumes. In addition, he has authored and edited twelve books on the topic of communication. O'Hair has been the principle investigator for several grants from business, non-profit, and government institutions totaling more than $4 million. He has served on the faculties of Texas Christian University, New Mexico State University, and Texas Tech University. He served as editor of the Journal of Applied Communication Research, one of NCA's research journals and as associate editor of ten journals in the social sciences. His teaching interests are business and organizational communication, risk communication, and health communication.  In 2006, Dr. O’Hair served as President of the National Communication Association, the world’s largest scholarly organization devoted to the study and advancement of communication.

     

     

    Gustav W. Friedrich

    Rutgers University 

     

    Background

    Gustav W. Friedrich is Professor II and Dean in the School of Communication, Information, and Library Studies at Rutgers University. His publications appear in such journals as Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 13 books. Professor Friedrich's honors and awards include: Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents' Award for Superior Teaching; and Golden Anniversary Award. His research interests are in communication theory and in instructional and applied communication.

     

    Lynda Dee Dixon

    Bowling Green State University 

     

    Background

    Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.

    Strategic Communication in Business and the Professions, Sixth Edition

    Dan O'Hair, University of Oklahoma

    Gustav W. Friedrich, Rutgers University

    Lynda Dee Dixon, Bowling Green State University

     

    Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.

    The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

     

    Features:

    • Real-World Applications: Practicing Business Communication boxes examine communication practices in a wide range of businesses.
    • Strategic Skills boxes give students tools they will need as they transition from the classroom to a business setting.
    • Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

    New to this Edition:

     

    • New and updated examples from real organizations.
    • Streamlined writing style to focus students’ attention on ideas and concepts relevant to their success.
    • Greater emphasis on communication implications of technology rather than improving computer skills students have already mastered.
    • Greater integration of “strategic communication” framework in all chapters to enhance skill application.

    View a Sample Chapter PDF:

    For Business and Professional Communication


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      O'Hair, Friedrich & Dixon
      © 2008 | Allyn & Bacon | Electronic Book; 465 pages | Estimated Availability: 06/30/2008
      ISBN-10: 0205629288 | ISBN-13: 9780205629282
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