Longman / Prentice Hall

English

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Strategies for Business and Technical Writing, 6/E
Kevin J. Harty, La Salle University

ISBN-10: 020556206X
ISBN-13: 9780205562060

Publisher: Longman
Copyright: 2008
Format: Paper; 432 pp
Published: 12/14/2007

Suggested retail price: $56.20
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This unique anthology uses reading selections from seasoned professionals in business, technical, and academic fields to serve as examples and models and provide sound advice for writers at any level.  

 

Strategies for Business and Technical Writing teaches effective writing for the world of work and was created with a simple principle in mind: help readers become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

  • “Classic” and contemporary readings by experts on the most important issues in business and technical writing serve both to instruct students and to model good writing.
  • Topics include specific documents, including résumés, letters, memos, e-mail, reports, and proposals.
  • Coverage of graphics illustrates a variety of visual aids, including computer-generated graphics.
  • A full part (Part VI) is devoted to ethics and includes pieces on the ethics of style and the legal and ethical issues in editing.

  • The need for using Plain English in documents has been expanded and reemphasized.
  • A newly added selection offers extensive advice on how to avoid international miscommunication.
  • The discussion of email and other forms of electronic communication was completely revised and expanded, and it is now supplemented by a new essay. 
  • More content has been added to the previous discussion(s) of persuasive writing to include suggestions on how writers might match style with purpose better to achieve their goals.
  • A completely revised and expanded section on the job search now offers advice from corporate recruiters and headhunters as well as from university placement officers.
  • An additional essay on the ethical and legal considerations professional writers face in the increasingly litigious business environments in which they work was added.
 

* - Indicates new selection

Preface
Introduction
Part One: Process as Well as Product
John Keenan, “Using PAFEO Planning”
Michael E. Adelstein, “The Writing Process”
Peter Elbow, “The Direct Writing Process for Getting Words on Paper”
Linda Flower and John Ackerman, “Evaluating and Testing as You Revise”
John S. Harris, “The Project Worksheet for Effective Writing Management”

Part Two: Problems with Language
Stuart Chase, “Gobbledygook”
William Zinsser, “Writing in Your Job”
Alan Siegel, “The Plain English Revolution”
*Mark Mathewson, “A Critic of Plain Language Misses the Mark”
University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism, “A Guide to Nonsexist Language”
*Gwyneth Oloffson, “International Communication and Language”

Part Three: Business and Technical Correspondence
David V. Lewis, “Making Your Correspondence Get Results”
Allan Glatthorn, “I Have Some Bad News for You”
Harold K. Mintz, “How to Write Better Memos”
John S. Fielden and Ronald E. Dulek, “How to use Bottom-Line Writing in Corporate Communications”
*Janis Fisher Chan, “E-Mail: Present a Professional Image”

Part Four: Reports and Other Longer Documents
J. C. Mathes and Dwight W. Stevenson, “Audience Analysis: The Problem and a Solution”
Richard W. Dodge, “What to Report”
Christian K. Arnold, “The Writing of Abstracts”
Vincent Vinci, “Ten Report Writing Pitfalls: How to Avoid Them”
Walter E. Oliu, Charles T. Brusaw, and Gerald J. Alred, “Creating Tables and Illustrations”
David W. Ewing, “Strategies for Persuasion”
Philip C. Kolin, “Proposals”
*Richard Johnson-Sheehan, “Writing Proposals with Style”

Part Five: Resumes and Other Written Materials for a Job Search
John L. Munschauer, “Writing Resumes and Letters in the Language of Employers”
Steven Graber, “The Basics of a Cover Letter”
*Margaret Riley Dikel and Frances E. Roehm, “Your Resume on the Internet”
*Karl Weber and Rob Kaplan, “Follow-up Letters”

Part Six: And Now a Word (or Two or Three) about Ethics
Dorothy A. Winsor, “Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators”
Darrell Huff, “How to Lie with Statistics”
Dan Jones, “Determining the Ethics of Style”
Carolyn D. Rude, “Legal and Ethical Issues in Editing”
*Tyanna K. Herrington, “Law and Ethics: A Primer for the Digital Age”

    This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.

    Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

    In addition to helping students overcome common writing problems, this book includes discussion of specific documents, including résumés, letters, memos, e-mail, reports, and proposals. Readers will learn to become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields.

  • 0321241959Strategies for Business and Technical Writing, 5/E
    Harty
    © 2005 | Longman | Paper; 400 pages | Instock
    ISBN-10: 0321241959 | ISBN-13: 9780321241955
    Brief Description

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