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Television and Radio Announcing, 11/E
Stuart Hyde, San Francisco State University

ISBN-10: 020556304X
ISBN-13: 9780205563043

Publisher: Allyn & Bacon
Copyright: 2009
Format: Paper; 496 pp
Estimated Availability: 07/11/2008

Suggested retail price: $114.67
This item is not yet available for purchase. See estimated availability date above.

Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance and successfully links fundamental theories to field techniques. Now in its eleventh edition, this classic text incorporates the broadest coverage of any announcing text in the market. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while highlighting the proven announcing techniques. The new edition reflects the recent technology  breakthroughs and  the market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.

  • Two detailed chapters on voice quality, diction and interpretive skills (Chapters 3 and 4) delve into the concepts of voice analysis and improvement. Unlike other texts, Hyde devotes two chapters to helping students develop these essential announcing skills.
  • “Checklist” boxes give step-by-step instructions to students who are just learning the basics of announcing. Focused on topics like how to analyze broadcast copy or how to prepare for a performance, these lists spell out exactly how students should prepare for success in different announcing situations.
  • Scripts throughout each chapter offer students the opportunity to immediately practice the concepts they are learning about within the text. The scripts help the information come to life while allowing students to learn by doing.
  • Web tips in each chapter lead the students to Internet sites where they can listen to professional performers or find up-to-the-minute scripts of news copy, sitcoms, dramas, commentaries and commercial copy. Students who want to hone their skills can surf these sites to find scripts for additional practice or to listen to announcers worthy of imitation.
  • “Spotlight” boxes are written by professionals in the announcing field and give tips on how to improve voice personality, how to sound like a local and more. These boxes give students an inside look at what veteran announcers are doing and they offer the priceless tips to the announcing novice.
  • “Practice” activities at the end of most chapters explain different exercises that students can use to work on everything from voice articulation to producing their own commercials.

  • The new “Student Voices” boxes are essays written by real students who offer a personal slant on several key topics including: Podcasting, Internet radio, YouTube and MTV VJs. These boxes are uniquely effective because the student-to-student communication offers a real relevancy and cultural connection on topics that are important to students.
  • New opportunities for announcers are reviewed in special features throughout the book; careers outside of broadcasting, such as corporate and industrial media, are discussed as well.Professors and students alike will appreciate the focus on professional opportunities that give a realistic look at how and where to practice announcing.
  • Although this textbook is about performance, rather than production, changes in equipment and production procedures are recognized and discussed in some detail in this new edition. This is especially important in changes brought about by robotic cameras, the reduced use of audio and video tape, voice-tracking, ear prompters and the elimination of many production personnel.
  • More current examples of commercials, Public Service Announcements, news copy and other scripts have been added throughout the text.The fresh copy will appeal to today’s students.
  • The chapter on commercials and Public Service Announcements (Ch. 7) is notably improved by the addition of a section on announcers as actors. Students will learn the distinctions between those who provide information without adopting a role and those who engage in characterization in dramatized commercials.
  • The focus on music announcing (Ch. 11) continues to discuss popular music practices while also offering information about careers outside of broadcast stations. Features have been added on mobile DJs, karaoke and working for a community radio station. Students will gain ideas about nontraditional ways that they can use their announcing skills.

1.   Announcing for the Electronic Media 

2.   The Announcer as Communicator 

3.   Voice Analysis and Improvement  

4.   Pronunciation and Articulation 

5.   Audio Performance  

6.   Video Performance

7.   Commercials and Public-Service Announcements

8.   Interview and Talk Programs            

9.   Radio News

10. Television News 

11. Music Announcing  

12. Sports Announcing

13. Starting Your Announcing Career

A. Appendixes References for Broadcast Performers

Television and Radio Announcing, 11e

Stuart Hyde, San Francisco State University

 

 

Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing. Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.

 

New and classic features to this text include:

  • ­         “Checklist” boxes throughout the text give step-by-step instructions to students who are just learning the basics of announcing.
  • ­         Scripts throughout each chapter offer students the opportunity to immediately practice the concepts they are learning about within the text.
  • ­         “Spotlight” boxes are written by professionals in the announcing field and give tips on how to improve voice personality, how to sound like a local, and more.
  • ­         New “Student Voices” boxes are essays written by real students who offer a personal slant on several key topics including: Podcasting, Internet radio, YouTube and MTV VJs.

  

Praise for Television and Radio Announcing, 11e:

 

“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities.  The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, Collin County Community College.

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  • 0205644937Television and Radio Announcing, CourseSmart eTextbook, 11/E
    Hyde
    © 2009 | Allyn & Bacon | Electronic Book; 512 pages | Estimated Availability: 07/15/2008
    ISBN-10: 0205644937 | ISBN-13: 9780205644933
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