Longman / Prentice Hall
English
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ISBN-10: 0205652123
ISBN-13: 9780205652129
Publisher: Longman
Copyright: 2009
Format: Access Code Card; 64 pp
Estimated Availability: 07/21/2008
Suggested retail price: $50.00 (*Price subject to change)
This item is not yet available for purchase. See estimated availability date above.
This unique Web text offers an innovative approach to the theory and practice of writing for the workplace and allows students to work with the medium that is becoming increasingly dominant in the real world. PWO makes full use of the flexibility of online delivery and the dynamic capabilities and resources of the World Wide Web.
Professional Writing Online 3.0 provides far more material than a conventional textbook and provides additional links to a wealth of related material on the World Wide Web. This unique site offers four primary points of entry, corresponding to the four major sections of content: Projects, Documents, Principles, and Resources. These sections are interlinked so students can move back and forth among them to find what they need in focusing on a particular topic.
- The Projects section provides extended case studies and shorter exercises for use inside and outside the classroom.
- The Documents section provides a wealth of real-world examples of a variety of document types.
- The Principles section offers description and guidance on the topics that are integral to an applied writing course.
- The Resources section provides teachers and students with additional materials that will be useful in the teaching and practicing of writing on the job.
- A project/case orientation uses a variety of real-world and simulated scenarios to help students learn writing methods in rich rhetorical contexts.
- Interactive links allow students to move within and between related topics quickly based on their individual needs.
- Students can begin their writing processes directly on Professional Writing Online. In many sections they can fill out forms for research, planning, or feedback and can use e-mail functions to share their work with their instructors or their peers.
- The Principles section provides extensive coverage of important and current topics: social and cultural issues, ethics, reader orientation, argument and persuasion, usability testing, and writing online.
- The Resources section includes links to search engines, instruction on searching online, sources for business and technical writing research, coverage of online documentation, and job and career resources.
- A revamped design and navigation bar make the site more intuitive and easier to use.
- Audio and video content created exclusively for this site, as well as links to appropriate video and audio at YouTube, etc.
- New Principles sections including digital animation basics (Flash, etc.), digital video techniques (for product demos, instructions, etc.), digital audio techniques, icon design, collaboration using google docs, zoho, basecamp, etc., oral presentations, (including audio and video examples), usability (including audio and video examples), e-portfolios, and color theory.
- New Projects including a screencast tutorial for software users, animation for product launch, wikis, weblog for intranet (internal corporate site), a usability case, an information modeling case, a risk/PR type of case, and several smaller mini cases and case exercises for use in single classes.
- New content on a variety of topics, including content management systems, conducting online research, international contexts, globalization, cross-cultural issues, Web 2.0 and social networking, and information architecture.
DOCUMENTS
Introduction
Memos and E-mail
The Rhetoric of Memo and E-mail
E-mail Etiquette ***
Memo Template
Samples
Buddy McCormick, Original
Buddy McCormick Revision 1
Problem at the Power Plant
Changes at the Parking Garage
Letters
The Rhetoric of the Letter
Letter Template
Samples
Past-Due Notice
Request for a Deposit Refund
Request for a Deposit Refund Revision
Motor Club Business Letter
Bad News Business Letter
Rate Increase Business Letter
Reports
The Rhetoric of Report Writing
Purpose: Why Write a Report?
The Problem-Solving Paradigm
On the Readers of Reports
Ten Tips for Better Report Writing
Drafting and Revising a Large-Scale Project in Teams
Types of Reports in Professional Communication
Lab Reports
Usability Reports
Abstracts and Summaries
Periodic Reports: Trips, Activities, Progress, and Annual
White Papers
Organizing the Recommendation Report
Sample Reports
Projects that Use These Documents
Policy, Manuals, and Handbooks
Introduction to Policy Writing
Why Policy Writing Requires Research
Ethics in Policy Writing
Projects that Use These Documents
Employment Documents
The Rhetoric of Employment Documents
Searching for Jobs
Types of Employment Documents
Résumés
Application Letter
Web Résumé
E-Portfolios ***
Employment Document Samples and Templates
Sample Résumé for a Teaching Position
Electronic Résumé for a Technical Writing Position
Résumé for an Internship in Engineering, Sample 1
Résumé for an Internship in Engineering, Sample 2
Résumé for an Internship in a Law Firm
Sample Résumé for a Technical Writing Position
Sample References Page
Sample Application Letter for a Teaching Position
Application Letter for Student Work in a Research Lab
Application Letter for a Summer Internship in a Law Firm
Application Letter - Research Assistantship in Biology
Sample Résumés from Professional Writers
Sample Résumés from Engineers
Template for Traditional Résumé
Promotional Materials
Overview
Types of Promotional Materials
Templates
Samples
Instructional Documents
Overview
Types of Instructional Documentation: Understanding the User’s Timeframe, Goals, and Expertise
Creating Quick Reference Documentation
Creating User Guide Documentation
Creating Reference Guide Documentation
Template for Instructional Documents
Sample Script for a Live Tutorial
Worksheet: Starting Documentation Projects
Oral Presentations
Overview ***
Functions of Oral Presentations ***
Keys to Effective Formal and Informal Presentations ***
Tips for Giving Oral Presentations ***
PowerPoint Support for Oral Presentations ***
Making Web Presentations and Online Reports ***
Developing a New Website for Capco Services
Elevator Speech ***
Worksheet: Evaluating Oral Presentations
Proposals
Overview
The Rhetoric of Proposals
Types and Contexts of Proposals
Content and Organization
Proposal: Biomedical Engineering Design Project
PROJECTS
Introduction
Accuracy Exercise***
Adventure Cycling Service***
Air Bag Case
AirMidwest***
Allied Mutual Insurance Case
Analysis and Revision of Workplace Document
Analysis of Professional Context
Analysis of Writing Practices
Ballot Redesign Project
Big 1 Case
Business Letter: Telling the Reader Bad News
Business Report Project
Carbon Footprint***
Color Schemes for Website with Audience Segments ***
Computing in Your Profession
Conciseness Exercise***
Conference Proposal***
Copyshop Simulation
Corporate Website Simulation
Critical Website
Customer Complaints ***
Deus, Inc
Documentation
E-Commerce Simulation
Elevator Speech***
Email Etiquette***
Email Exchanges with Singapore***
Employment Search
E-Portfolio Project***
Expanded Employment Project ***
Evaluating Clip Art for the Web
Evaluating the Design of Online Documentation
First Contact***
Industrial Design: The Elevator Buttons
Job Application Project
Job Banks Simulation
Job Research Exercise
Lego Documentation Project***
Lester Crane Case
List Exercise***
NCAA Bat Standards Case
National Electric Simulation
Negative Job News***
Online Documentation for MOOs
Parallelism Exercise***
Plain-Language Plagiarism Handbook
Planning for Emergencies
The Poly Chemical Risk Assessment Case
Proposal Project
Proposal to Study Municipal Wi-Fi***
The Relationship between Law and Science/Technology
Research Article***
Revising Employee Performance Procedures
Section 508***
Screencast Tutorial Project***
Software Bug Case
Software Learning Initiative
Structuring Workflow: The Conference Planning Project ***
Technical Presentation to High School Seniors
Technology Access
TouchView: Developing Information Kiosks for a Public Building
Understanding Copyright and Design on the Web
United Drill Simulation
Usability Project
Visualization Project***
Weblog for Small, International Corporate Intranet***
Web Resources Project
Overview: The Rhetorical Theory of Professional Writing Online
The Rhetoric of Professional Writing
Understanding Purpose
The Complex Nature of Writing
Evaluating Writing
Technology and Writing/Work in the 21st Century
Choosing a Communication Medium***
Collaboration and Team Writing
Types of Documents (Genres)
Terminology: What is Professional Writing?
The Importance of Technical Communication to Engineers
The Importance of Business Communication in Managerial Work
Team Writing Log
Understanding Readers
What Readers Read
How Readers Read
Classifying Readers
Understanding an Audience
Social and Cultural Issues ***
Ethics and Professional Communication
Basic Principles of Ethics
Exercise: How Professional Documents can go Wrong
Ethical Guidelines for Teamwork and Project Management
Copyright, Plagiarism, and Fair Use of Others' Writing
Gender in the Workplace
Avoid Gender Stereotyping
Avoid Sexist (and Other Insensitive) Language
Ethics Editing Checklist
Intercultural Communication
Intercultural Communications as a Rhetorical Issue ***
High-Low Context ***
Individual vs Group Cultures ***
Technologies and Cultures ***
Rhetorical Patterns Across Cultures ***
Textual Issues ***
Idioms and Abbreviations
Writing for Translation ***
Images in Culture ***
Creating Images
Icons
Color
Fonts
Plagiarism
Intellectual Property Overview: Ethics and Law
Some Sample Campus Plagiarism Policies
Documenting Your Work in Teams: Teamwork Logs and Lab Notebooks
Plagiarism Exercise
Shaping Texts
Shaping Texts for Readers
Markers for Readers
Using ISIS as a Tool for Inspecting Text
Style, Audience, and the Arrangement of Information
Analyzing Workplace Writing
Analyzing Workplace Writing Situations
Representing the Writing Situation Visually
Writing lists, trees, and research questions
Making matrices
Flowcharting
Drawing maps
Brainstorming
Acting
Building Arguments
Types of Arguments
Managing Information
Structures for Information
Constructing Visuals; Graphics
Meeting Standards/ Writing Specifications
Opening Statements
Managing Projects
Collaboration and Team Writing
Selecting a Team Work Structure
Drafting and Revising Large-Scale Projects
Online Collaboration ***
Team Work Log
Versioning Documents
Organizing File and Directory Structures
Troubleshooting Team Problems
Arranging Information
Style, Audience, and the Arrangement of Information
Thinking About Document Design
Ordering Information for Understanding
Constructing Visuals ***
Designing with Color ***
Color and Light ***
Color and Communication ***
Color Theory Basics ***
Color Combinations ***
Color for Print ***
Color for Web ***
Resources ***
Using Citation Formats
Research
Why Writers Need to Find and Use Information
Methodology and Design
Finding Sources that Already Exist: Library and Web Resources ***
Search Tools in the Library***
Search Tools on the World Wide Web***
Searching for Printed Sources
Searching Processes for Web Sources ***
What Makes a Print Source a Good Source
What Makes a Web Source a Good Source ***
Gathering and Analyzing New Information: Field Research
Planning Informal Field Research
Informal Data Collection Techniques
Interviews
Designing Questionnaires
Making Informal Observations
Analyzing Data from Informal Field Research
Presenting Informal Research Findings
Informal Usability Testing
Writing Reports
Reporting in the Process of Work
Structured Writing
Types of Reports
Developing Documents Across Technical Investigations
Designing and Writing Instructions
Writing Online
Writing at the Computer
Similarities and Differences Between Print and Screen
Some General Guidelines for Résumé Design
Report Design
Oral Report Visuals
Designing Online Documents
Why Do You Want to Create a Website?
Using a Site Map: Planning a Web Design
Developing a System for Working on Websites
Writing the Information for a Website
Steps in Construction of a Web Page
Website Structure
Naming and Managing Web-Based Files
The Basics of Linking
Signaling Readers of Online Texts
Visual Design on the Web
Maintaining a Website
Oral Presentations
Functions of Oral Presentations ***
Keys to Effective Formal and Informal Presentations***
Tips for Giving Oral Presentations ***
PowerPoint Support for Oral Presentations***
Making Web Presentations and Online Reports***
Developing a New Website for Capco Services
Elevator Speech***
Worksheet: Evaluating Oral Presentations
Usability Testing***
Purpose, Criteria, and Goals***
Planning***
Setting up a User Test
Aids from a Guide for Informal Usability Testing
Worksheet: Posing and Selecting Questions
Methods***
Sample Observation Sheets
Charting User Interactions with a Document
Charting User Interactions with a Product
Data Analysis and Reporting***
Worksheet: Analyzing Data
Heuristic Evaluation***
Accessibility***
Style and Editing***
Stylistic Qualities (links page)
Parallelism***
Conciseness***
Accuracy and Precision***
Avoiding Bias in Language***
Headings***
Formatted Lists***
Direct versus Indirect Arrangement of Information
Professional Look and Feel
Citing Research Sources
Using Citation Formats
Types of Editing and Proofreading
Types of Revising and Editing
Top-Down Editing
Proofreading
Proofreading for Reports
Exercises
Correcting Style Problems
Style and Editing Activity
Document Principles
Memos, Notes, and E-Mail
Letters
Reports
Policy, Manuals, and Handbooks
Employment Documents
Promotional Materials
Instructional Documents
Oral Presentations
Proposals
Basic Sound and Video Production ***
Decide on Communication Goals ***
Draft a Script or Storyboard***
Frame Shots and Construct Sequences***
Lighting Video***
Set Up and Test Equipment***
Record Audio and Video***
Edit Audio and Video***
Resources***
PRINCIPLES
Introduction
Search Engines
Corporate Websites
Web Design Resources
Graphics and Visuals
Online Documentation
Internet Use Statistics
Usability Resources
Design Tips and Templates
Professional Writing