Longman / Prentice Hall

English

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Writing in the Health Professions
Barbara A Heifferon, Clemson University

ISBN-10: 0321105273
ISBN-13: 9780321105271

Publisher: Longman
Copyright: 2005
Format: Paper; 336 pp
Published: 12/14/2004

Suggested retail price: $61.40
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Practical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.

Drawing on her extensive experience as a nurse, cardio-pulmonary technician, medical writer, and writing teacher, Barbara Heifferon addresses the communications requirements of the healthcare professions and those who write in these high-tech fields. This comprehensive text covers writing situations and documents common in hospitals, clinics, HMOs, health insurance companies, public health campaigns, and other healthcare environments. Special attention is given to visual and electronic forms of communication, including Web sites and multimedia productions.

  • Presents a variety of genres and documents, including patients charts and histories, progress notes, procedural reports, handbooks, newsletters, brochures, websites, proposals, grant writing, and insurance documents (Part 2).
  • Addresses the importance of collaboration in team-generated health communication projects.
  • Devotes an important early chapter to the ethics of medical writing (Ch. 2).
  • Includes a chapter on electronic medical writing, which includes coverage of Web sites, medical software documentation, audio/video/multimedia, PowerPoint™, and more (Ch. 11).
  • Stresses the importance of document design and effective visual communication (Chs. 3 and 10).
  • Introduces concepts and issues in multicultural and international medical communications (Ch. 9).
  • Emphasizes the importance of audience analysis and an understanding of the rhetorical situation in creating usable health documents (Ch. 1).

I. WRITING FOR HEALTH AND MEDICAL AUDIENCES.

1. Audience Analysis and Context Analysis.

2. Ethics in Medical Writing.

3. Document Design Principles and Data Management.

II. GENRES IN THE HEALTH PROFESSIONS.

4. Medical Diagnostic Practices: The History and Physical, and Conventional and Online Charting in Patient Care.

5. Medical Forms and Reports.

6. Health Education Materials: Traditional and Online.

7. Public Health Campaigns.

8. Grants and Proposals, and Government and Insurance Documents.

III. MEDIA AND CULTURES.

9. Multicultural and International Medical Writing.

10. Presenting Written Materials Visually.

11. Electronic Medical Writing.

IV. APPENDICES.

Appendix A—Review of Process Writing.

Appendix B—Medical Language.

Appendix C—Frequently Used Visual Design Terms.

Appendix D—Frequently Used Clinical Abbreviations.

Appendix E—Sample Grant Budgets.

Appendix F—Online Resources for Latino Cultural Analysis.

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    • This is a conceptually rich textbook that teaches Web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory.

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    • This market-leading text has been thoroughly revised to reflect recent changes in technology, workplace practices and the global marketplace. The book progresses from concepts and basic copyediting to comprehensive editing, management and production issues. Coverage now includes a new chapter on client projects.

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    • Part of the new Allyn & Bacon Series in Technical Communication, Technical Writing Style is equally appropriate as a core text or as a supplement. This text offers the most current and comprehensive instruction available in achieving an effective style in technical docu- ments. It shows that technical prose style varies from the highly formal to the colloquial, from the pretentious to the plain, and it demonstrates the many stylistic strategies writers should consider for every technical document they write.

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    • Built on a solid foundation of current research in the field, Carol Barnum's Usability Testing and Research provides a comprehensive, up-to-date perspective in this increasingly important area of technical communication.

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    • Part of the Allyn & Bacon series in technical communication, Writing Software Documentation features a step-by-step strategy to writing and describing procedures.

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    • This is the first collection of narratives by practicing technical communicators telling their own personal stories about the workplace and their lives on and off the job.

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    Brief Description | Buy from myPearsonStore

    • Practical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.

    Drawing on her extensive experience as a nurse, cardio-pulmonary technician, medical writer, and writing teacher, Barbara Heifferon addresses the communications requirements of the healthcare professions and those who write in these high-tech fields. This comprehensive text covers writing situations and documents common in hospitals, clinics, HMOs, health insurance companies, public health campaigns, and other healthcare environments. Special attention is given to visual and electronic forms of communication, including Web sites and multimedia productions.

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    Heifferon
    © 2005 | Longman | Paper; 336 pages | Instock
    ISBN-10: 0321105273 | ISBN-13: 9780321105271
    Brief Description | Buy from myPearsonStore

    • This rhetorical, multi-disciplinary guide teaches the major genres of science writing, including research reports, grant proposals, conference presentations, and a variety of forms of public communication.

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