The Internet Writer's Handbook, 2/E
Martha C. Sammons, Wright State University

ISBN-10: 0321159551
ISBN-13: 9780321159557

Publisher: Longman
Copyright: 2004
Format: Paper; 448 pp
Published: 05/29/2003

Suggested retail price: $61.00
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The Internet Writer's Handbook is an easily accessible reference tool for those who want to write and format effective Web documents.

Too often, writers attempt to create Web pages by simply using the same techniques they use for print documents. The Internet Writer's Handbook offers those writers specific advice on writing and designing online hypertext documents. The book has been updated to reflect the latest Web writing terms and concepts such as Web page elements, Web page design, and types of Web writing. This dynamic handbook will appeal to anyone who needs help in creating a Web page.

  • The alphabetically arranged handbook format makes the book easily accessible as a quick reference.
  • Extensive coverage of more than 300 topics relating to web writing and design includes such areas as graphics and design; style; common grammar, punctuation, mechanical, and usage errors; and research and documentation.
  • Discussions of various types of writing include Web pages, e-mail, Frequently Asked Questions, and other related Web documents.
  • All aspects of Web pages are reviewed, including navigation, page design, HTML, and terminology.
  • Concise tips and checklists, definitions, resources, and cross references supply pertinent information.

  • The entire text has been redesigned in a more accessible layout. Topic entries stand out, fonts and bullets have been redesigned, and the examples are clearly set apart from the tips.
  • Updated examples show effective Web page techniques, “before and after” examples from real Web pages, and diagrams that appeal to visual learners and make the handbook easier to skim.
  • New topics reflect recent developments in Web writing, such as accessibility, branding, cascading style sheets, deep linking, handhelds, tagline, and Weblogs.
  • Part 1 features a “New Principles” section that highlights key Web writing techniques in a concise format.
  • The 300 topics in Part 2 are arranged in alphabetical order, making it convenient for students to look up particular subjects.
  • Appendices include a glossary of Web terms, a review checklist, recommended readings, and useful lists.



Preface.


1. Web Writing and Design Principles.


2. Handbook.

Abbreviations.

Abbreviations: E-mail.

Access to Information.

Accessibility.

Accuracy.

Acronyms.

Action Steps.

Active Voice.

Adobe Acrobat.

Advance Organizers.

Agreement: Pronoun.

Agreement: Subject/Verb.

Alignment.

Alternative (ALT) Text.

Analogies.

Animation.

Annotation.

Announcement of Web Page.

Apostrophes.

Archives.

Attention.

Audience Analysis.

Audience: Writing for Experts & Novices.

Background Color.

Background Image.

Balance.

Banner.

Bibliographic Record.

Biographical Information.

Blinking Text.

Blurbs.

Body.

Bold.

Book: Online.

Boxes.

Brainstorming.

Branding.

Browsing Options.

Bulleted (Unordered) Lists.

Bullets: Graphical.

Buttons/Navigation Bars.

Buzzwords.

Callouts/Captions.

Capitalization.

Cascading Style Sheets.

Catalog Page.

Centered Text.

Charts.

Children: Writing Web Pages for Kids.

Chunking.

Clarity.

Clichés.

Colons.

Color.

Colored Links.

Colored Text.

Columns.

Comma Splice.

Commas.

Comments.

Community Features.

Company Page.

Concept Document.

Conceptual Information.

Conciseness.

Confident Style.

Consistency: Layout.

Consistency: Style.

Contact Information.

Content.

Context Independence.

Contextual Clues.

Contractions.

Contrast.

Copyright Issues.

Copyright Notice.

Corporate Information.

Course Offering.

Credibility.

Cross-References.

Dangling Modifier.

Dashes.

Date Stamp.

Deep Linking.

Definitions.

Disclaimer.

Domain Name.

Download Menu.

Editorial/Submission Guidelines.

Educational Information.

E-Mail.

E-Mail List Information.

E-Mail Query.

Emphasis.

Examples.

FAQ.

Feedback.

File Management.

Flowchart.

Focal Point.

Font.

Font Size.

Footer.

Footnotes.

Form.

Frames.

Frames for Navigational Aids.

Glossary.

Graphics.

Grid.

Grouping.

Handheld Devices: Writing For.

Head.

Header.

Headings.

Headlines.

Home Page.

HTML Editing Software.

Humor.

Hyphens.

Icons.

Image Map.

Important Information.

Indentation.

Index.

Informal Writing.

Information Overload.

Informational Page: Business or Service.

Instructions.

Intensifying Words.

Interactivity.

International Audience.

Introduction: Site.

Introductions.

Inverted Pyramid.

Italics.

Jargon.

Journal (Electronic).

Keywords.

Labeling Information.

Large Initial Caps.

Layering Information.

Line Length.

Lines (Rules).

Link Title.

Links.

Links: Embedded Text.

Links: External.

Links: Internal.

Links: Lists.

Links: Text.

List Page.

Lists.

Location Identification.

Logos/Trademarks.

Long Description.

Magazine or E-Zine.

Margins.

Marquee.

Menu.

Meta Information.

Metaphor.

Misplaced Modifier.

Mission Statement.

Monospaced Type.

Multimedia.

Navigation.

Navigation: Types of.

Navigational Aids.

Netiquette.

News.

Newsletter.

Next Links.

Noise.

Non-Sexist Language.

Numbered (Ordered) Lists.

Numbers.

Objectivity.

Organization.

Organization Page.

Page Length.

Page Numbers.

Page Size.

Paragraphs.

Parallel Construction.

Parentheses.

Patterned Information.

Periods.

Personal Information.

Personal Page.

Personal Tone.

Platform-Independent Terminology.

Position/Placement.

Positive Language.

Preformatted Text.

Press Release.

Print vs. Web.

Printing.

Privacy/Privacy Policy.

Procedures.

Process/How Things Work.

Product or Service Information.

Promotional Language.

Pronoun Errors.

Proximity.

Publication Information.

Pull Quote.

Punctuation Marks.

Purpose/Objective of Site.

Questions/Question Marks.

Quick Reference.

Quotation Marks.

Readability.

Redirect Page.

Reference Information.

Repetition.

Research.

Resume.

Run-On Sentence.

Sales & Persuasive Sites.

Scannability.

School Web Site.

Scope.

Scrolling.

Search Engine.

Search Engines: Writing For.

Semi-Colons.

Sentence Fragment.

Sentences.

Seven Plus or Minus Two Rule.

Shifts in Tense, Person, or Number.

Shortcuts.

Signature.

Simplicity.

Site Guide/Site Help.

Site Map.

Spamming.

Spatial/Temporal References.

Special Characters.

Spelling.

Splash Page.

Stickiness.

Storyboard.

Structure.

Style Guide.

Style Sheets (Editorial).

Summary or Abstract.

Support Information.

Support: Technical.

Table of Contents.

Tables/Grids.

Tagline.

Telegraphic Style.

Template.

Tense.

Testing.

Theme.

Thumbnail Graphics.

Title.

Tone.

Topic Sentences.

Training/Tutorial.

Transitions.

Transparent Writing.

Troubleshooting.

Underlining.

Updated Information.

URL (Uniform Resource Locator) Format.

Usability Testing.

Usage: Computer and Internet Words to Watch For.

Usenet/Newsgroup Posting.

User Guide.

User Options/Personalization.

Verbs.

Visual Cues.

Weblog.

White Paper.

White Space.

Word Choice.

Words: Errors to Watch For.

“You” Orientation.



Glossary.


Useful Lists.


Suggested Reading.


Review Checklist.


Index.

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