Longman / Prentice Hall

English



Rhetoric: A User's Guide
John D. Ramage, Arizona State University

ISBN-10: 0321202120
ISBN-13: 9780321202123

Publisher: Longman
Copyright: 2006
Format: Paper; 240 pp
Published: 10/31/2005

Suggested retail price: $40.40
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This book for advanced composition courses focuses on the theories of Kenneth Burke (rhetoric as “equipment for living”) in order to help students move beyond a mere accumulation of knowledge about the field of rhetoric and move toward a genuine ability to think rhetorically.

Presenting rhetorical theory as an invaluable tool for construing and constructing everything from personal identity to political speeches to cell phone usage, John Ramage’s new guide stresses the real world applications of rhetoric and offers a focused, coherent treatment of the subject.

  • Synthesizes multiple perspectives on rhetoric into a focused and coherent treatment of the subject.
  • De-emphasizes technical terms, making for an accessible treatment students can understand independently.
  • Argues that rhetoric theory and practice are not separate domains but rather that rhetorical theories are best understood as
    “terministic screens” through which practitioners see the world and generate meaning.
  • Clarifies the relationship between literary and rhetorical analysis, helping to overcome some of the traditional conflict between
    rhetorical and literary critics, and identifies places of overlap as well as places of difference.
  • Emphasizes the relationship between rhetoric and identity, offering students tools for applying rhetorical understanding to identity formation.

Teacher’s Preface.

Introduction: The Way of Rhetoric.

1. Rhetoric and Identity.

2. Rhetoric and Persuasion

I: An Introduction to Argument and the Rhetorical Situation.

3. Rhetoric and Persuasion

II: Stases and Toulmin.

4. Rhetoric and Interpretation.

5. Rhetoric and Everyday.

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