Strategies for Business and Technical Writing, 5/E
Kevin J. Harty, La Salle University

ISBN-10: 0321241959
ISBN-13: 9780321241955

Publisher: Longman
Copyright: 2005
Format: Paper; 400 pp
Published: 07/07/2004

Suggested retail price: $58.60
Not available for purchase at this time.

This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.

Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

In addition to helping students overcome common writing problems, this book includes discussion of specific documents, including résumés, letters, memos, e-mail, reports, and proposals. Readers will learn to become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields.

  • Offers both “classics” and contemporary readings by experts on the most important issues in business and technical writing.
  • Readings serve both to instruct students and to model good writing.
  • Discussion of chronological and functional résumés and cover letters guides students and professionals in the job search.
  • Coverage of graphics illustrates a variety of visual aids, including computer-generated graphics.
  • A general introduction poses key questions writers must ask in any situation. Part introductions briefly introduce the selections to follow, framing the major issues for readers.

  • Seven new selections are introduced in this edition.
  • New Part VI on ethics includes pieces on the ethics of style and the legal and ethical issues in editing.
  • Enhanced coverage of the pros and cons of electronic communication, including email.
  • New selection on electronic resumes.
  • The dangers of the increasing use of “doublespeak” are highlighted in a new selection by William Lutz.

An * indicates sections that are new to this edition.

I. PROCESS AS WELL AS PRODUCT.

John Keenan, Using PAFEO Planning.

Michael E. Adelstein, The Writing Process.

Peter Elbow, The Direct Writing Process for Getting Words on Paper.

Linda Flower and John Ackerman, Evaluating and Testing As You Revise.

John S. Harris, The Project Worksheet for Efficient Writing Management.

*Sheryl Lindsell-Roberts, Ten Ways to Make Your Technical Documents Shout “Read Me!”



II. PROBLEMS WITH LANGUAGE AND WORD CHOICE.

Stuart Chase, Gobbledygook.

William Zinsser, Writing in Your Job.

*William Lutz, The World of Double Speak.

Alan Siegel, The Plain English Revolution.

University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism, Guide to Nonsexist Language.



III. BUSINESS AND TECHNICAL CORRESPONDENCE.

Malcolm Forbes, How to Write a Business Letter.

David V. Lewis, Making Your Correspondence Get Results.

The Royal Bank of Canada, Letters That Sell.

Allan A. Glatthorn, “I Have Some Bad News for You.”

Harold K. Mintz, How to Write Better Memos.

John S. Fielden and Ronald E. Dulek, How to Use Bottom-Line Writing in Corporate Communications.

*Heidi Schultz, Electronic Mail.



IV. REPORTS AND OTHER LONGER DOCUMENTS.

J. C. Mathes and Dwight W. Stevenson, Audience Analysis: The Problem and a Solution.

Richard W. Dodge, What to Report.

Christian K. Arnold, The Writing of Abstracts.

Vincent Vinci, Ten Report Writing Pitfalls: How to Avoid Them.

Walter E. Oliu, Charles T. Brusaw and Gerald J. Alred, Creating Tables and Illustrations.

David W. Ewing, Strategies of Persuasion.

Philip C. Kolin, Proposals.



V. RESUMES AND OTHER WRITTEN MATERIALS FOR A JOB SEARCH.

John L. Munschauer, Writing Resumes and Letters in the Language of Employers.

*Steven Graber, The Basics of the Cover Letter.

Richard H. Beatty, The Functional Resume.

*Burton Jay Nadler, Your E-Resume.



* VI. AND NOW A WORD (OR TWO OR THREE) ABOUT ETHICS.

Dorothy A. Winsor, Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators.

Darrell Huff, How to Lie With Statistics.

*Dan Jones, Determining the Ethics of Style.

*Carolyn D. Rude, Legal and Ethical Issues in Editing.



Index.

    This unique anthology uses reading selections from seasoned professionals in business, technical, and academic fields to serve as examples and models and provide sound advice for writers at any level.  

     

    Strategies for Business and Technical Writing teaches effective writing for the world of work and was created with a simple principle in mind: help readers become better writers using specific techniques employed by successful communicators who are acknowledged leaders in their fields. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

  • 020556206XStrategies for Business and Technical Writing, 6/E
    Harty
    © 2008 | Longman | Paper; 432 pages | Instock
    ISBN-10: 020556206X | ISBN-13: 9780205562060
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