Prentice Hall

Information Technology



Before and After Graphics for Business
John McWade

ISBN-10: 0321334159
ISBN-13: 9780321334152

Publisher: Peachpit Press
Copyright: 2005
Format: Paper; 208 pp
Published: 04/07/2005

Suggested retail price: $34.99
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As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business—and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows students how to use today’s tools to create business graphics that communicate a business’s identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows students how to present a business to the world graphically. Best of all, they’ll discover how to think visually through the effective use of business graphics.

A complete business graphics primer from the publisher of the design community's trusted standard, Before and After magazine!

  • John McWade is a design community icon and a desktop publishing and graphics pioneer.
  • From corporate logos to ads and forms, this full-color guide provides easy instructions for creating all kinds of essential business graphics!
  • The simple, elegant design reflects the magazine's credo--using today's graphic tools to present information that communicates a clear, coherent message.

CHARTS, GRAPHS, CALENDARS, MAPS A good chart communicates quickly How to design a business report Make an easy-to-read data sheet Bring the world to your door (maps) A single line of months and days Information with a twist Word map           NEWSLETTERS Newsletter clinic How to decongest your newsletter Newsflash! Design a bulletin newsletter Design a handsome, no-frills newsletter Lively newsletter puts everyone on stage Catch the eye of the passerby A tall newsletter How to typeset an interview What typefaces are best for text? Typeface combinations             STATIONERY Dozens of documents: make them alike Simple art of correspondence (biz ptcrd) Silhouettes A greeting with a surprise The fine art of emphasis Thoughts that count How to set a phone number How to design a modern resume LOGOS/IDENTITY What makes a good logo? How to design a wordmark How to make a lettermark Monogram logo conveys character Discover the logo in your name The art and type tango Design your own ligature Design a playful, multi-image logo Design a name Picture this! Words and pictures Let's design logos! How to design in black and white            PHOTOS How to say what the camera can't How to energize photo pages Fadeaway photos make call-outs Wall of video Objects in a group How to use silhouettes            SALES AND FORMS How to improve every form you make Design a great certificate Layout for dense messaging How to design a Yellow Pages ad Snap together a great catalog Infomark Make a money maker How to draw great visual instructions How to design photocoupons

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

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