Longman / Prentice Hall
English
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ISBN-10: 0321427017
ISBN-13: 9780321427014
Publisher: Longman
Copyright: 2008
Format: Paper; 320 pp
Published: 09/25/2007
Suggested retail price: $59.33
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Writing for the Government blends experience-based theory with actual workplace applications from a wide range of fields and documents to prepare readers for positions in government.
Taking a rhetorical approach to writing, the authors encourage students to consider every document’s audience, purpose, and cultural context and increase the effectiveness of their communication. Writing is also presented as a process, particularly collaborative, in which authors have a stake in the outcome. The purpose is to prepare students to become “adaptable” writers regardless of their job, their agency, or its writing tasks.
- A broad scope of documents extends beyond rules and regulations to also include policy handbooks and manuals, policy memorandums and reports, and grants and proposals, as well as writing and designing government Web sites.
- The Generous inclusion of examples throughout the text illustrates instruction and help students imagine the many writing scenarios they should prepare to encounter in their professional careers.
- Chapter opening vignettes engage students immediately, show practical implications of government writing, and introduce the chapter genre.
- Chapter ending activities and assignments ensure students practice applying concepts and theories to real scenarios, offering informal and formal writing opportunities, collaborative activities, and researched activities.
- Three comprehensive case studies on the Southwest Florida Water Management District, Hurricane Katrina, and The National Multiple Sclerosis Society showcase the many different genres of government writing that can be generated by one agency or on one topic.
- Extensive coverage of writing government Web sites addresses the ways that writing for the Web differs from writing print documents in terms of audience demographics and expectations, narrative style and structure, and duration of efficacy.
Foreword by Series Editor Sam Dragga
Preface
Part One: Government Writing: Theory, Principles, and Ethics
Chapter One: Introduction
Principles and Approaches
Audience, Purpose, and Cultural Context
Knowing an Audience
Demographics of an Audience
Level of Knowledge and Expertise of an Audience
Professional and Personal Needs of an Audience
How Government Writers Get to Know Their Audience(s)
Summary and Looking Forward
Activities and Assignments
Works Cited
Chapter Two: Purpose and Cultural Context
Process Writing, Social Interchange, and Cultural Contexts
Purpose in Writing
Purpose and Genres
Discourse Conventions in Government Writing
Genres and Discourse Conventions
Ethical Issues in Cultural Contexts
Social and Cultural Ethics
Plagiarism, Copyright, and Other Ethical Matters
Style Guides
Technological Factors
Organizational Culture and Ethics
Personal Ethics and Government Writer Ethos
Summary and Looking Forward
Activities and Assignments
Works Cited
Part Two: Writing To Make Policy
Chapter Three: Rules and Regulations
The Purpose of Rules
Rules or Laws?
Rule Writing in Cultural Contexts
Audience for Rules
Collaborative Nature of Rule Writing
Stakeholders in Rule Writing
Subject Matter Experts
Legal, Fiscal, and Technology Experts
The Public
Editors
Summary and Looking Forward
Activities and Assignments
Works Cited
Chapter Four: Policy Handbooks, Manuals, and Guides
The Purpose of Government Handbooks
Policy Handbooks and Manuals in Cultural Contexts
Audience for Policy Handbooks and Manuals
Style Guides and Organization of Policy Handbooks
Handbook Cover
Overview, Foreword, or Preface
Body
References, Glossaries, Appendices, and Indexes
Government Agency Style Guides
Collaborative Nature of Handbook Writing
Writing, Editing, and Publishing Policy Handbooks
Summary and Looking Forward
Activities and Assignments
Works Cited
Chapter Five: Policy Memorandums
Purpose of Policy Memos
Policy Memos in Cultural Contexts
Memorandum of Understanding—“Across Jurisdictions”
Audience for Policy Memos
Components of Persuasive Policy Memorandums
Summary and Looking Forward
Activities and Assignments
Works Cited
Part Three: Writing to Communicate Policy Issues to Agencies and the Public
Chapter Six: Public Policy Reports
Purpose of Government Policy Reports
Government Policy Reports Investigate a Problem
Government Policy Reports Explain Past Events or Results of Inquiry
Government Policy Reports Serve as Tools for Advocacy
Government Policy Reports Prescribe Steps for Policy Implementation and Enforcement
Government Policy Reports in Cultural Contexts
Economic Constraints
Sociopolitical Constraints
National Security Constraints
Scientific and Technological Constraints
Audience for Government Policy Reports
Components of Government Reports
Summary and Looking Forward
Activities and Assignments
Works Cited
Chapter Seven: Government Grants and Proposals
Purpose of Government Grants and Grant Proposals
Grants in Aid
Funding the Public
Grant Proposals
Proposal Writing in Cultural Contexts
Adherence to Strict and Complex Guidelines
Competitive Nature of Proposal Writing
Length and Complexity of the Proposal Development Process
Personal Accountability and Ethical Dilemmas
Audience for Government Proposals
Summary and Looking Forward
Activities and Assignments
Works Cited
Chapter Eight: Government Websites
Audience, Purpose, and Cultural Contexts
Genre and Purpose
Genres of Websites
Purposes
Writing Website Content
How Users Read Websites
Readability Analysis of Websites
Plain Language Movement
Languages Other than English
Writing Techniques for the Web
Chunking Style of Writing
Card Sorting as Organizing
Chunking and Sorting Activity Example
Content Writing, Visual Thinking, and Headings
Methods of Getting to Know Your Audience and Their Needs
Feedback, Usability, and Personas
Usability Testing
Personas
Applying Personas
Information Architecture
Site Indexes and Maps
Content Inventory
Content Management Systems (CMS)
Technology Inventory
Code
Reading HTML
Design Inventory
The Homepage
Visual Displays
Charts
Drawings
Graphs
Maps
Tables
Multimedia
Style Guides and Templates
Style Guides
Style Sheets
Cascading Style Sheets (CSS)
Templates
Legal and Ethical Inventory
Accessibility
Other Requirements and “Best Practices”
Other Important Legal and Ethical Matters
Government Websites in the Future
Activities and Assignments
Works Cited
Part Four: Case Studies
Case Study One: Hurricane Katrina
Activities and Assignments
Works Cited
Case Study Two: Southwest Florida Water Management District
Activities and Assignments
Works Cited
Case Study Three: The Nonprofit Organization and Government Documents: The National Multiple Sclerosis Society
Activities and Assignments
Resource List for Nonprofits and Legislative Advocacy
Works Cited
Appendix: List of Federal Departments and Agencies
Glossary
Index
Legal Writing (Technical Communication)
Technical Communication - Advanced (Technical Communication)
Professional Writing (Technical Communication)
Public Policy [SUPPLEMENTAL PRODUCTS] (Political Science)
Public Administration [SUPPLEMENTAL PRODUCTS] (Political Science)
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This title is a member of the Technical Communication, which also contains the titles below . You can also visit the Technical Communication page.
Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
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© 1998 | Longman | Paper; 455 pages | Instock
ISBN-10: 0205200222 | ISBN-13: 9780205200221
Brief Description | Buy from myPearsonStore
Ethics in Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)
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© 2000 | Longman | Paper; 258 pages | Instock
ISBN-10: 0205274625 | ISBN-13: 9780205274628
Brief Description | Buy from myPearsonStore
Global Contexts: Case Studies in International Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)
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© 2001 | Longman | Paper; 216 pages | Instock
ISBN-10: 0205286828 | ISBN-13: 9780205286829
Brief Description | Buy from myPearsonStore
Grant Seeking in an Electronic Age (Part of the Allyn & Bacon Series in Technical Communication)
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© 2004 | Longman | Paper; 512 pages | Instock
ISBN-10: 032116007X | ISBN-13: 9780321160072
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Management Principles and Practices for Technical Communicators (Part of the Allyn & Bacon Series in Technical Communication)
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© 2004 | Longman | Paper; 272 pages | Instock
ISBN-10: 0321165233 | ISBN-13: 9780321165237
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Oral Presentations for Technical Communication: (Part of the Allyn & Bacon Series in Technical Communication)
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Principles of Web Design (Part of the Allyn & Bacon Series in Technical Communication)
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Technical Writing Style (Part of the Allyn & Bacon Series in Technical Communication)
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© 1998 | Longman | Paper; 302 pages | Instock
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Usability Testing and Research (Part of the Allyn & Bacon Series in Technical Communication)
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ISBN-10: 0205315194 | ISBN-13: 9780205315192
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Writing Proposals, 2/E
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© 2008 | Longman | Paper; 288 pages | Instock
ISBN-10: 0205583148 | ISBN-13: 9780205583140
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Writing Software Documentation: A Task-Oriented Approach (Part of the Allyn & Bacon Series in Technical Communication), 2/E
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© 2003 | Longman | Paper; 496 pages | Instock
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Writing a Professional Life: Stories of Technical Communicators On and Off the Job (Part of the Allyn & Bacon Series in Technical Communication)
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Writing for the Government
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Writing in the Health Professions
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© 2005 | Longman | Paper; 336 pages | Instock
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Writing in the Sciences: Exploring Conventions of Scientific Discourse (Part of the Allyn & Bacon Series in Technical Communication), 2/E
Penrose & Katz
© 2004 | Longman | Paper; 464 pages | Instock
ISBN-10: 0321112040 | ISBN-13: 9780321112040
Brief Description | Buy from myPearsonStore
Written by two highly experienced teachers in the field of document design, Designing Visual Language offers useful strategies and tools for document design of all types. A chief goal is to enable students to extend to visual design the rhetorical approach they assimilate in writing and editing courses. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.
This book deals with ethics and value systems as they relate to technical and scientific discourse. While it covers several traditional ethical theories from classical to contemporary times, it also emphasizes that ethics is a personal matter of judgment. The book shows students how to become involved with thinking about and applying these theories to their own discourse. The fact that there are no easy answers to ethical questions is emphasized.
Issues that are covered include how and why information is obtained and how it will be used; how the meaning of technical terms shift with the value perspectives behind them; and how science and technology can be used to put forth questionable values or to serve values not apparent in the discourse.
Global Contexts offers a series of case studies about real and fictitious situations that allow students to understand the issues surrounding international and cross-cultural technical communication.
Cases are individually authored and have been created by many of the leading authorities in the field of international technical communication. The text is intended to help graduate and undergraduate students understand the context of and issues involved in writing for international audiences, as it has become increasingly common in the evolving global marketplace to address such audiences, especially in technical fields.
This guide teaches students and professionals a systematic process for researching, designing, writing, and submitting successful grant-seeking proposals.
Focusing on proposals submitted for government, foundation, and corporation funding, Grant Seeking in an Electronic Age leads the reader through a six-step grant-seeking process, from researching potential funders, to designing, writing and submitting a proposal that follows the funder's guidelines. Grounded in theory, but rooted in successful practice, it teaches students what really works—a third of students who submit proposals based on this text's approach get funded within a year. The text's guided discovery process provides a useful framework for novice writers while its thinking-planning exercises offer useful ways of organizing information and discovering what still need to be researched.
Management Principles and Practices for Technical Communicators presents theory and practice in a manner designed to help practicing managers, graduate students, and advanced undergraduates.
The book covers areas of management that are specific to technical communication groups, focusing on how such groups should position themselves within larger organizations and how they should interact and communicate with other groups. These tasks and others are consistently informed by the book's four main premises: that technical communication managers need to conceptualize what they do, that they must understand and participate in the overall goals of their larger organizations, that technical communicators are developers who create products and services and not merely support, and that technical communication managers must educate peers and upper management to the value that their groups add to the development process.
Oral Presentations for Technical Communication provides what most technical communication textbooks lack: clear, accessible instruction on speaking. This book helps students and professionals master public speaking in a technical or scientific environment, whether it be through traditional presentations with whiteboards and flipcharts or presentations with computer software such as PowerPoint. Unlike most general speech texts, which include examples from various disciplines, Oral Presentations uses specific examples from the fields of science and technology and shows how skilled technical communicators make complex information accessible to non-technical audiences.
The first three parts of the book focus on basic skills and concepts, including four basic types of presentations relevant to technical communication. The last two parts introduce more advanced topics, such as legal, privacy, and censorship issues, and the changing nature of presentations in the digital age.
This is a conceptually rich textbook that teaches Web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory.
The authors believe website design should be taught as a substantive body of knowledge, an application of rhetoric to a new non-linear medium. This book offers students a great deal of practical, mainstream design guidance—as much as can be found in any trade book. But in contrast to trade books, Principles of Web Design offers a coherent, evolving framework of ideas.
This market-leading text has been thoroughly revised to reflect recent changes in technology, workplace practices and the global marketplace. The book progresses from concepts and basic copyediting to comprehensive editing, management and production issues. Coverage now includes a new chapter on client projects.
Technical Editing takes a comprehensive approach to editing and defining editorial responsibility in terms of information design and the overall effectiveness of a document in helping readers understand and complete tasks. Expanding the concept of editing from a narrow focus on sentence-level revisions for correctness, this book encourages students to think about the effects of word choices, sentences, organization and design. Students learn that the measure of a “good” document is in part outside that document, in the document’s “match” to the users' needs and the author's goals.
The textbook with its supplementary Web site and instructor’s manual offers a complete editing course, including materials for daily workshops and discussion and longer documents for graded assignments. In a password-protected portion of the Web site, instructors can also retrieve illustrations of edited versions as well as suggested responses to daily activities. Both focused and flexible, Technical Editing includes assignments carefully crafted to develop specific editing competencies and modular chapters that allow instructors to adapt the text to meet their own course goals and methods.Part of the new Allyn & Bacon Series in Technical Communication, Technical Writing Style is equally appropriate as a core text or as a supplement. This text offers the most current and comprehensive instruction available in achieving an effective style in technical docu- ments. It shows that technical prose style varies from the highly formal to the colloquial, from the pretentious to the plain, and it demonstrates the many stylistic strategies writers should consider for every technical document they write.
Among the major topics included are: style and technical writing style; audiences and discourse communities; persuasion through style; diction; style in sentences and paragraphs; tone; bias; ethics; and editing for style. Throughout, engaging real-world case studies and numerous examples reinforce the author's discussion of effective and ineffective technical prose styles.
Built on a solid foundation of current research in the field, Carol Barnum's Usability Testing and Research provides a comprehensive, up-to-date perspective in this increasingly important area of technical communication.
Adopting a practical approach to the field of usability and the techniques for usability testing, this book lays out the subject from beginning to end: starting with definitions of usability, usability testing, and the way in which usability testing fits into a user-centered design process, then progressing through other methods of gathering data, as well as methods for learning about users, tasks, and environments. Following a chapter on ways to test throughout product design, the second half of the book focuses on planning, conducting, and reporting the results of usability testing. The last chapter discusses the usability testing of web sites.
Founded on rhetorical principles guiding the field of technical/business/professional writing, Writing Proposals offers a comprehensive, activity-based approach to proposal and grant proposal development.
Writing Proposals provides readers with a full range of tools needed to develop sound, convincing proposals. This comprehensive and up-to-date text, takes readers step-by-step through the development process, helping them invent their ideas, organize their materials, write in plain and persuasive styles, and create an effective visual design.
The inclusion of grantwriting expands the range of uses for this book. The second edition offers full coverage of this important subgenre of proposal writing. One of the case studies that runs through the book shows a team of people writing a grant to a private foundation. Readers will find the book very helpful for writing grants to fund research and good causes.
Part of the Allyn & Bacon series in technical communication, Writing Software Documentation features a step-by-step strategy to writing and describing procedures.
This task-oriented book is designed to support both college students taking a course and professionals working in the field. Teaching apparatus includes complete programs for students to work on and a full set of project tracking forms, as well as a broad range of examples including Windows-style pages and screens and award-winning examples from STC competitions.
This is the first collection of narratives by practicing technical communicators telling their own personal stories about the workplace and their lives on and off the job.
The stories vividly demonstrate the unique power of narrative as a teaching and learning tool. Unlike fabricated cases, these real-life narratives show new and veteran technical writers at work on the job, dealing with tasks, clients, and co-workers, and revealing their insights, values, and attitudes about their work. The stories also show the skills required in the profession and the ethical and other issues raised in the course of the workday.
Writing for the Government blends experience-based theory with actual workplace applications from a wide range of fields and documents to prepare readers for positions in government.
Taking a rhetorical approach to writing, the authors encourage students to consider every document’s audience, purpose, and cultural context and increase the effectiveness of their communication. Writing is also presented as a process, particularly collaborative, in which authors have a stake in the outcome. The purpose is to prepare students to become “adaptable” writers regardless of their job, their agency, or its writing tasks.
Practical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.
Drawing on her extensive experience as a nurse, cardio-pulmonary technician, medical writer, and writing teacher, Barbara Heifferon addresses the communications requirements of the healthcare professions and those who write in these high-tech fields. This comprehensive text covers writing situations and documents common in hospitals, clinics, HMOs, health insurance companies, public health campaigns, and other healthcare environments. Special attention is given to visual and electronic forms of communication, including Web sites and multimedia productions.
This rhetorical, multi-disciplinary guide teaches the major genres of science writing, including research reports, grant proposals, conference presentations, and a variety of forms of public communication.
Writing in the Sciences combines a descriptive approach—helping students to recognize distinctive features of common genres in their fields—with a rhetorical focus—helping them to analyze how, why, and for whom texts are created by scientists. Multiple samples from real research cases illustrate a range of scientific disciplines and audiences for scientific research, along with the corresponding differences in focus, arrangement, style, and other rhetorical dimensions. Comparisons among disciplines provide the opportunity for students to identify common conventions in science and investigate variation across fields.
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