Benjamin Cummings / Prentice Hall

Health, Kinesiology & Nutrition

Browse available resources for Health, Kinesiology & Nutrition:



Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5/E
James F. McKenzie, Ball State University
Brad L. Neiger, Brigham Young University
Rosemary Thackeray, Brigham Young University

ISBN-10: 032149511X
ISBN-13: 9780321495112

Publisher: Benjamin Cummings
Copyright: 2009
Format: Paper; 432 pp
Published: 02/21/2008

Suggested retail price: $105.33
Buy from myPearsonStore



Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

 

"I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts."

—Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale


  • A straightforward, step-by-step format makes concepts clear and the full process of health promotion programming understandable.
  • Theory and practice are combined with more real-life examples and activities for developing a health promotion program.
  • Student activities are included at the end of each chapter to provide hands-on experience.
  • Chapter introductions, learning objectives, key terms, summaries, review questions, activities, and web links appear in each chapter.

  • Application boxes feature real-world examples of the stage or concept covered in the chapter.
  • “Responsibilities and Competencies for Health Educators boxes in each chapter present relevant standards from the National Health Educator Competencies Update Project (CUP).
  • Information on the Generalized Model for Program Planning in Chapter 2 has been expanded to include parallel processes such as grant writing.
  • Several new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM) are now included in Chapter 7.
  • Chapter 10 presents how to prepare a budget for a program and includes more information on seeking grant dollars to support program planning.
  • Chapter 11 has been thoroughly revised and includes more real-life examples of marketing principles and processes, in-depth information on segmentation.
  • Chapter 14 has been completely updated with elements of comprehensive process evaluation and the procedures commonly used in process evaluation, including a new classification system for evaluation approaches and designs.
  • A Study Card is packaged with the book.
  • A Glossary including all the Key Terms adds much needed reference material.
  • A companion website includes quizzes and an example student plan created by former students.

Preface

1. Health Education, Health Promotion, Health Educators, and Program Planning

Part One: Planning a Health Promotion Program

2. Models for Program Planning in Health Promotion

3. Starting the Planning Process

4. Assessing Needs

5. Measurement, Measures, Measurement Instruments and Sampling

6. Mission Statement, Goals, and Objectives

7. Theories and Models Commonly Used for Health Promotion Interventions

8.  Interventions

9. Community Organizing and Community Building

Part Two: Implementing a Health Promotion Program

10. Identification and Allocation of Resources

11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers

12. Implementation: Strategies and Associated Concerns

Part Three: Evaluating a Health Promotion Program

13. Evaluation: An Overview

14. Evaluation Approaches and Designs

15. Data Analysis and Reporting

Appendix A: Code of Ethics for the Health Education Profession

Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs

Glossary

References

Name Index

Subject Index

Jim McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. A Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


Copyright ©2009 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions