Search Engine Visibility
Shari Thurow

ISBN-10: 0735712565
ISBN-13: 9780735712560

Publisher: New Riders
Copyright: 2003
Format: Paper; 320 pp
Published: 12/30/2002

Suggested retail price: $34.99
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Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest

The essentials of Maya 4.5, including workflow and best practices, for every new user and early adopter.

  • The top search engines and web directories are collaborating with the author to approve the best possible content.
  • There are no books out there with a definitive how-to practical approach approved by all web directories and search engines.
  • Written in an easy conversational tone, Shari also explains the reasoning behind her methods and suggestions.



Foreword.


Introduction.

How This Book Is Organized. Companion Web Site.



1. Before You Build.

Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion.



2. How to Build Better Web Pages.

Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion.



3. Page Design Workarounds.

Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion.



4. After Your Site Is Built.

Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion.



5. Best Practices: The Dos and Donts of Search Engine Marketing.

Introduction. What Exactly Is Spam?. Types of Spam. Deconstructing Common Misconceptions. Conclusion.



Resources.

Introduction. Web Sites. Books.



Glossary.


Speed Up Your Site Appendix Excerpt.


Index.

Shari Thurow is a sought-after speaker and trainer on the topics of search engine-friendly web site design, web copywriting, and link development. A popular speaker at Search Engine Strategies, web site design, and online marketing conferences worldwide, Shari's sessions are very popular and four-star rated.

Shari Thurow is the webmaster and marketing director for GrantasticDesigns.com. She has been designing and promoting web sites since 1995, and she is outsourced to many firms throughout the United States. She has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries.

Shari has designed and successfully marketed web sites for businesses in fields such as medicine, finance, science, biotechnology, software, computers, online stores, e-commerce, real estate, manufacturing, art and design, marketing, insurance, employment, education, and law. Shari is also the founder of the I-Design Discussion List, which discusses all aspects of effective web design, including look and feel, navigation, ease of use, database management, and download speed.

Shari has been featured in many publications, including PC World, Crain's Chicago Business, Inc., MacWorld, and ComputerUser.com. She has also received numerous design awards and content awards, including top web site honors from Lycos, Business 2.0, and Computer User Magazine.

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest

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