Prentice Hall

Culinary, Hospitality, Travel & Tourism



Tourism, Enhanced Media Edition, 3/E
Chris Cooper
John Fletcher, Bournemouth University
Stephen Wanhill, Bournemouth University
Alan Fyall
David Gilbert

ISBN-10: 140587323X
ISBN-13: 9781405873239

Publisher: Prentice Hall
Copyright: 2007
Format: Kit/Package/ShrinkWrap
Estimated Availability: 02/19/2008

Suggested retail price: $74.67
This item is not yet available for purchase. See estimated availability date above.



This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.

Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student.

Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in Tourism

  • Photography and full colour design makes the book visually stimulating and easy to navigate
  • Considers safety and security concerns resulting from events such as September 11th and Bali
  • Self Check Questions and Essay Questions at the end of each chapter  encourage students to assess their progress and apply their knowledge
  • Chapter Learning Objectives at the beginning of every chapter orientate the reader to focus on the key concepts that underpin each chapter in the book

PART ONE: TOURISM DEMAND
1  Managing Tourism Demand           
2  Tourism Consumer behaviour           
3  Measuring Demand for Tourism           
4  Tourism Demand Determinants and Forecasting           
PART TWO: THE TOURISM DESTINATION
5  The Economic Impact of Tourism           
6   The Environmental Impact of Tourism            
7   The Socio-cultural Impact of Tourism           
8   Sustainable Tourism           
9   Tourism and Development Planning           
PART THREE: THE TOURISM SECTOR
10  Attractions           
11  Accommodation           
12  Intermediaries           
13  Transportation           
14  Public sector and policy           
PART FOUR: MARKETING FOR TOURISM
15  Marketing for Tourism - the Historical Roots           
16  Managing Marketing for Tourism           
17  Marketing Planning           
18  Marketing Mix Applications           
PART FIVE: DEVELOPMENTS IN TOURISM
19  Information Technology in Tourism           
20  The Future of Tourism: Trends and Issues Beyond our Control           
21  The Future of Tourism: Trends and Issues Within our Control           

Tourism – Principles and Practice

Third Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-book full of animated exercises
  • Extra Financial Times articles on the latest developments in Tourism
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Video cases support the book, with material on top companies such as Marriott Hotels, Air France and the Easy group.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Tourism – Principles and Practice companion website at www.pearsoned.co.uk/cooper
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-book

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- Watch video cases on top global tourism brands, showing how the theory of the subject are put into practice.

- And much more!

 

View a Sample Chapter PDF:

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.


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