Skip To Page Navigation|Skip To Page Content

Addison-Wesley / Prentice Hall

Economics

My Instructor Resource Center : Log in or request access

Microeconomics plus MyEconLab Student Access Kit, 3/E
Jeffrey M. Perloff, University of California-Berkeley

ISBN-10: 0321200535
ISBN-13: 9780321200532

Publisher: Prentice Hall
Copyright: 2004
Format: Cloth Package; 800 pp
Published: 06/03/2003

This item has been replaced by Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 5/E.

This book integrates real-world “widget-free” examples throughout and uses extended applications to show students that economic theory has practical, problem-solving uses, and that it is not just an empty academic exercise.

Students using Perloff are exposed to modern theories—such as industrial organization theories, game theory, transaction cost theory, information theory and contract theory—and benefit from the author's step-by-step approach to problem solving that demonstrates how microeconomic theory is used to solve economic problems and analyze policy issues.

Balanced Coverage of Both Traditional and Modern Theories—Basic core theory is covered thoroughly in the first half of the book, and a fully up-to-date, authoritative treatment of modern theories, such as game theory, information theory, and other recent theories, is included in the second half.

Real-World Examples—Examples use real people, real companies, and real data to illustrate basic theories of microeconomics.

Applications—The integration of real-world applications throughout this text gives students a practical perspective on microeconomic theory.

What-if Policy Analysis—The book uses economic models to probe the likely outcomes of changes in public policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, laws limiting diversification, pollution controls, licensing laws, and laws governing pensions.

Solved Problems—Several Solved Problems in each chapter provide students with a step-by-step model for working out both qualitative and quantitative problems.

New! 7 Cross-Chapter Analyses between chapters link core theories together and give students hands-on practice designed to sharpen their analytical and quantitative skills.

Many new and updated applications illustrate the versatility of microeconomic theory.

1. Introduction.

I. SUPPLY AND DEMAND.

2. Supply and Demand.

3. Applying the Supply-and-Demand Model.

II. CONSUMER THEORY.

4. Consumer Choice.

5. Applying Consumer Theory.

III. THEORY OF THE FIRM.

6. Firms and Production.

7. Costs.

IV. PERFECT COMPETITION.

8. Competitive Firms and Markets.

9. Applying the Competitive Model.

10. General Equilibrium and Economic Welfare.

V. MARKET POWER AND MARKET STRUCTURE.

11. Monopoly.

12. Pricing.

13. Oligopoly and Monopolistic Competition.

14. Strategy.

VI. FACTOR MARKETS.

15. Factor Markets and Vertical Integration.

16. Interest Rates, Investments, and Capital Markets.

VII. UNCERTAINTY, MISSING MARKETS, AND LIMITED INFORMATION.

17. Uncertainty.

18. Externalities, Commons, and Public Goods.

19. Asymmetric Information.

20. Contracts and Moral Hazards.

Intermediate Microeconomics (Algebra Based) (Economics)
Managerial Economics (Economics)

Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 5/E
Perloff
©2009 | Prentice Hall | Cloth Package; 800 pp | Instock
ISBN-10: 0321531191 | ISBN-13: 9780321531193
Brief Description | Buy from myPearsonStore

Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

The Fifth Edition reflects critical developments in the field, including a new chapter on game theory (Chapter 14), expanded coverage of behavioral economics, and the latest data and applications.

It is easy to encourage students to practice working problems with MyEconLab, the online homework and tutorial system. New to the Fifth Edition, MyEconLab now includes exercises and Solved Problems pulled right from the book, as well as Economics Videos featuring ABC News. For more information visit MyEconLab and Economics Videos.

For a calculus-based microeconomics course, consider Perloff’s new text, Microeconomics: Theory and Applications with Calculus.

Companion Web Site, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180259 | ISBN-13: 9780321180254
URL: http://www.aw.com/perloff

MyEconLab Instructor Registration, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180267 | ISBN-13: 9780321180261
URL: http://www.myeconlab.com

Companion Web Site, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180259 | ISBN-13: 9780321180254
URL: http://www.aw.com/perloff

MyEconLab Instructor Registration, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180267 | ISBN-13: 9780321180261
URL: http://www.myeconlab.com

PowerPoint Lecture Slides, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321360788 | ISBN-13: 9780321360786
View Downloadable Files

Companion Web Site, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180259 | ISBN-13: 9780321180254
URL: http://www.aw.com/perloff

MyEconLab Instructor Registration, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180267 | ISBN-13: 9780321180261
URL: http://www.myeconlab.com

For Intermediate Microeconomics (Algebra Based)

Prentice Hall Guide to Economist.com
Economist.com
©2002 | Prentice Hall | Paper | Instock
ISBN-10: 0130668346 | ISBN-13: 9780130668349

Companion Web Site, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180259 | ISBN-13: 9780321180254
URL: http://www.aw.com/perloff

MyEconLab Instructor Registration, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321180267 | ISBN-13: 9780321180261
URL: http://www.myeconlab.com

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

Microeconomics Update Edition, CourseSmart eTextbook, 3/E
Perloff
©2004 | Prentice Hall | On-line Supplement; 800 pp | Instock
ISBN-10: 0321301013 | ISBN-13: 9780321301017
URL: http://www.coursesmart.com
Brief Description | Buy from myPearsonStore

CourseSmart is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can purchase an electronic version of the same content and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to purchase access to the CourseSmart eTextbook, visit www.coursesmart.com.

This package contains:
• Perloff, Micro MyEconLab Student Access Kit, 3/E (2004)
• Perloff, Microeconomics, 3/E (2004)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.