Addison-Wesley / Prentice Hall
Business
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Business Policy Game, The: An International Simulation: Player's Manual, 4/E
ISBN-10: 0133391442
ISBN-13: 9780133391442
Publisher: Prentice Hall
Copyright: 1995
Format: Paper; 304 pp
Published: 01/10/1995
Status: Instock
Appropriate for a course in Business Strategy or Business Policy.
This computerized simulation provides students with an exciting, dynamic environment in which to learn strategic management. In addition, it provides an integrative experience in the study of business management.
- includes ten vignettes that create decision dilemmas for the teams.
- vignettes include real life scenarios which cannot be programed.
- users may contact authors directly to answer questions and solve problems.
- Mac version available through editorial
- player's manual (i.e. text) includes one student disk—IBM compatible.
- familiarizes students with different economies & currencies in use as well as operating in foreign countries with different economic conditions.
- provides decision-support software for use with Lotus 1-2-3, Quatro Pro and Excel.
- enables students to graph operating results using a stand-alone program.
- includes a significant expansion of the international content to keep current with the real business environment.
1. Introduction.
2. Quarterly Decisions.
3. The Business Environment.
4. Developing the Strategic Plan and Selecting Standards of Success.
5. Marketing: Strategy.
6. Marketing: Sales Forecasting.
7. Production: Planning, Scheduling, and Costs.
8. Production: Capacity Changes.
9. Finance: Strategy and Investment Analysis.
10. Financing: Financial Planning.
Appendix A. Instructions for Using Spreadsheet Templates.
Appendix B. Instructions for Using Graphing Program.
Appendix C. Historical Data for Years 1 and 2.
Appendix D. Reproduction of Year 2, Quarter 4 Computer Reports.
Appendix E. Blank Forms and Worksheets.
For the Management Discipline
eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Out of Stock
ISBN-10: 0130912832 |
ISBN-13: 9780130912831
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