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Allyn & Bacon

Communication, Film & Theatre

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Communicating Today: The Essentials
Raymond Zeuschner, California Polytechnic State University, San Luis Obispo

ISBN-10: 0205332412
ISBN-13:  9780205332410

Publisher:  Allyn & Bacon
Copyright:  2003
Format:  Paper; 352 pp
Published:  08/20/2002
Status: Instock


Suggested retail price: $71.60
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Communicating Today: The Essentials combines a solid grounding in theory and history with competency-oriented chapters on interviewing, group discussion, and public speaking.

Through this text, students will gain an appreciation for the development of the field, its major areas of emphasis and its relevance and applications to contemporary issues. Each of the 15 chapters features five themes to augment the focus of the chapter: history, diversity, competencies, critical thinking, and technology. Communicating Today: The Essentials challenges students to think about issues, acquire skills and knowledge, understand concepts, and apply terms and theories to their entire communication repertoire.

  • TECHNOLOGY ADVANTAGE— Five additional chapters, available on an on-demand CD-ROM, introduce students to special topics and concerns as time, interest, and instructor direction permit. These CD-ROM-based chapters make this book unique among basic course texts and appealing to students who are intrigued by the impact of communication on their lives. Topics include:

    • Communication in Careers

    • Mass Media and Society

    • Community and Classroom Communication

    • Diversity in Communication (covering intercultural, gender, generational and health issues)

    • Technology and Communication.

  • A focus on communication competencies throughout every chapter shows students how each step builds their abilities.
  • The “story of communication” (featured in boxes throughout the text as well as in Chapter 1) explains the rich history of the field and how it developed over three millennia. Engaging narratives and vignettes provide interest, information, focus, and appreciation.
  • A life-long learning approach to being a consumer of information provides a high-relevancy perspective that weaves through several chapters by adding interest and immediacy to content.
  • Boxed features highlight key issues and trends in the field, including “Diversity in Communication,” “Critical Thinking and Communication,” and “Technology and Communication.”
  • An emphasis on communication apprehension reinforces skills for dealing with anxiety, demonstrates that it is a constant factor in communication situations, and provides both general theoretical context for apprehension and specific methods for dealing with it, primarily in public speaking.

Each chapter concludes with “Summary,” “Key Terms,” “Exercises,” and “References.”

1. How We Got Here: Communication Study in the Past.

Early Education.

Communication in the Middle Ages.

Thinking, Speaking, and Changing Religion.

Communication and Political Changes.

The Revolutionary Tradition.

Communication in American Life.

Speech Communication.



2. What We Have Learned: Communication Principles.

A Formal Definition.

Principles.

Communication Competency Reviewed.



3. What We Know About Listening.

Listening—The First Communication Event.

Purposes and Places for Listening Skills.

Improving Listening Competency.



4. Critical Thinking and Communication.

Critical Thinking Defined.

Approaches to Reasoning.

Informed Decision-Making.



5. What We Know About Nonverbal Communication.

A Definition of Nonverbal Communication.

The Impact of Nonverbal Communication.

Nonverbal Communication Contexts and Rules.

Types of Nonverbal Communication.

Improving Nonverbal Communication.



6. What We Know About Verbal Communication

Symbols, Utterances, and Meaning.

Acquiring Language Skills.

Speaking and Writing.

Use and Misuse of Language.

Improving Language Competency.



7. Intrapersonal Communication.

A Definition of Intrapersonal Communication.

Development of Intrapersonal Communication.

Thoughts, Feelings, and Dreams.

Functional and Dysfunctional Communication Systems.

Improving Intrapersonal Communication Competency.



8. Interpersonal Communication.

Definition of Interpersonal Communication.

Communication and Relationship Development.

Communication Climate and Conflict.

Conflict Management.

Improving Interpersonal Skills.



9. Interviewing.

Defining the Interview.

Interviewing Another Person.

Structure and Sequence.

Being Interviewed.

Interview Formats.

Improving Interview Competency.



10. Small Group Communication.

Small Group Communication Defined.

Types of Small Groups.

Communication Patterns in Groups.

Environments.

Phases of Group Development.

Personal Influences.

Leadership Influences.

Outcomes and Measurement.

Organizations: Groups Working Together.

Improving Small Group Communication Competency.



11. Preparing Speeches.

Outlining Principles.

Organizational Patterns.

Analyzing Your Listeners.

Using Supporting Materials.

Researching Your Ideas.

Competency in Speech Preparation.



12. Presenting Speeches.

Types of Presentation Styles.

Dealing with Apprehension.

Evaluating Public Speeches.

Improving Public Communication Competency.



13. Informing Others.

Types and Purposes of Informative Speaking.

Patterns of Informative Speaking.

Evaluating Informative Speeches.

Improving Informative Speaking Competency.



14. Persuading Others.

Defining Persuasion.

Value Systems.

Attitude Change Theory.

Types of Persuasive Speeches.

Developing Motivating Supporting Materials.

Developing Persuasive Organization.

Developing Persuasive Language.

Developing Persuasive Delivery.

Evaluating Persuasive Speeches.

Improving Persuasive Communication Competency.



15. Speaking on Special Occasions.

Speaking to Introduce Another Person.

Speaking to Commemorate a Person or Event.

Speaking to Accept or Thank.

Speaking on Short Notice—Impromptu.

Reading Literature Aloud.



Index.

Companion Website with Online Practice Tests
Zeuschner
©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020537834X | ISBN-13: 9780205378340
URL:  http://www.ablongman.com/zeuschneress


Companion Website with Online Practice Tests
Zeuschner
©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020537834X | ISBN-13: 9780205378340
URL:  http://www.ablongman.com/zeuschneress


Instructor's Manual and Test Bank
Zeuschner
©2003 | Allyn & Bacon | Paper | Instock
ISBN-10: 0205378315 | ISBN-13: 9780205378319
  View Downloadable Files



Communicating Today CD-ROM with Bonus Chapters (Valuepack item only)
Zeuschner
©2003 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205378331 | ISBN-13: 9780205378333


Companion Website with Online Practice Tests
Zeuschner
©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020537834X | ISBN-13: 9780205378340
URL:  http://www.ablongman.com/zeuschneress


Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092


InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958


iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504


For Introduction to Speech Communication

Basics of Speech Communication, The
McLean
©2003 | Allyn & Bacon | Paper; 272 pp | Instock
ISBN-10: 0205335284 | ISBN-13: 9780205335282
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Communicating Today: The Essentials
Zeuschner
©2003 | Allyn & Bacon | Paper; 352 pp | Instock
ISBN-10: 0205332412 | ISBN-13: 9780205332410
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Communication, 8/E
Barker & Gaut
©2002 | Allyn & Bacon | Paper; 432 pp | Instock
ISBN-10: 0205295878 | ISBN-13: 9780205295876
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Communication and Human Behavior, 5/E
Ruben & Stewart
©2006 | Allyn & Bacon | Paper; 408 pp | Instock
ISBN-10: 0205417906 | ISBN-13: 9780205417902
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Communication Unbound (CD and Access Code Card for online text)
Doyle
©2004 | Allyn & Bacon | Paper Bound w/CD-ROM; 352 pp | Instock
ISBN-10: 0205358748 | ISBN-13: 9780205358748
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Communication: Embracing Difference, 2/E
Dunn & Goodnight
©2008 | Allyn & Bacon | Paper; 432 pp | Instock
ISBN-10: 0205478913 | ISBN-13: 9780205478910
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Communication: Making Connections (Study Edition), 5/E
Seiler & Beall
©2003 | Allyn & Bacon | Paper; 471 pp | Instock
ISBN-10: 0205365396 | ISBN-13: 9780205365395
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Communication: Principles for a Lifetime (with MySpeechLab), 3/E
Beebe, Beebe & Ivy
©2007 | Allyn & Bacon | Paper Package; 512 pp | Instock
ISBN-10: 0205508936 | ISBN-13: 9780205508938


Great Ideas for Teaching Speech
Zeuschner
©1998 | Allyn & Bacon | Paper | Instock
ISBN-10: 0321020812 | ISBN-13: 9780321020819


Guide for New Teachers of Introduction to Communication, A, 3/E
Porter
©2007 | Allyn & Bacon | Paper; 144 pp | Instock
ISBN-10: 0205491278 | ISBN-13: 9780205491278
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Human Communication in Everyday Life: Explanations and Applications
Wrench, McCroskey & Richmond
©2008 | Allyn & Bacon | Paper; 448 pp | Instock
ISBN-10: 0205435017 | ISBN-13: 9780205435012
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Interviewing Guidebook, The, 2/E
DeVito
©2010 | Allyn & Bacon | Paper; 112 pp | Instock
ISBN-10: 0205730515 | ISBN-13: 9780205730513


Lecture Questions for Clickers for Introduction to Communication (Download only)
Moe
©2008 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205547230 | ISBN-13: 9780205547234
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Multicultural Activities Workbook
Cohen & Richardson
©2007 | Allyn & Bacon | Paper; 112 pp | Instock
ISBN-10: 0205546528 | ISBN-13: 9780205546527


News Resources for Speech Communication (Access code required)
Allyn & Bacon
©2006 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205491642 | ISBN-13: 9780205491643
URL:  http://www.ablongman.com/sc_news


Outlining Workbook
Hanson & Condon
©2001 | Allyn & Bacon | Paper | Instock
ISBN-10: 032108702X | ISBN-13: 9780321087027


Pearson Allyn & Bacon Interpersonal Communication Video Library
Allyn & Bacon
©2008 | Allyn & Bacon | Video | Instock
ISBN-10: 0205593941 | ISBN-13: 9780205593941


Pearson Allyn & Bacon Introduction to Communication Study Site (Open Access)
Allyn & Bacon
©2008 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205522882 | ISBN-13: 9780205522880
URL:  http://www.abintrocommunication.com


Pearson Allyn & Bacon Introduction to Communication Video Library
Allyn & Bacon
©2009 | Allyn & Bacon | Video | Instock
ISBN-10: 0205643205 | ISBN-13: 9780205643202


Pearson Allyn & Bacon Public Speaking Video Library
Allyn & Bacon
©2008 | Allyn & Bacon | Video | Instock
ISBN-10: 0205593976 | ISBN-13: 9780205593972


Pearson Allyn & Bacon Small Group Communication Video Library
Allyn & Bacon
©2008 | Allyn & Bacon | Video | Instock
ISBN-10: 020559395X | ISBN-13: 9780205593958


Pearson Passport Student Access Code Card for Public Speaking (standalone)
Pearson
©2010 | Allyn & Bacon | Access Code Card | Estimated Availability : 09/01/2009
ISBN-10: 0205775934 | ISBN-13: 9780205775934


Preparing Visual Aids for Presentations, 4/E
Cavanaugh
©2006 | Allyn & Bacon | Paper; 32 pp | Instock
ISBN-10: 020546825X | ISBN-13: 9780205468256


Public Speaking in the Multicultural Environment, 2/E
Lieberman
©1997 | Allyn & Bacon | Paper; 59 pp | Instock
ISBN-10: 0205265111 | ISBN-13: 9780205265114


Speech Preparation Workbook
Dreyer & Patton
©1994 | Allyn & Bacon | Paper | Instock
ISBN-10: 013559569X | ISBN-13: 9780135595695


Speech Preparation Workbook, 3/E
Osborn
©2006 | Allyn & Bacon | Paper; 144 pp | Instock
ISBN-10: 0205564119 | ISBN-13: 9780205564118


Speech Writer's Workshop CD-ROM 2.0 (Valuepack item only)
Allyn & Bacon
©2001 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0321086007 | ISBN-13: 9780321086006


Study Card for Introduction to Speech Communication
Allyn & Bacon
©2006 | Allyn & Bacon | Study Card; 8 pp | Instock
ISBN-10: 0205474381 | ISBN-13: 9780205474387


VideoWorkshop for Introduction to Communication, Version 2.0: Instructor's Teaching Guide with CD, 2/E
Allyn & Bacon
©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 144 pp | Instock
ISBN-10: 0205439004 | ISBN-13: 9780205439003
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VideoWorkshop for Introduction to Communication, Version 2.0: Student Learning Guide with CD (Valuepack item only), 2/E
Allyn & Bacon
©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 80 pp | Instock
ISBN-10: 0205439012 | ISBN-13: 9780205439010
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Web Research: Selecting, Evaluating, and Citing, 2/E
Radford, Barnes & Barr
©2006 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205467474 | ISBN-13: 9780205467471
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Companion Website with Online Practice Tests
Zeuschner
©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020537834X | ISBN-13: 9780205378340
URL:  http://www.ablongman.com/zeuschneress


Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0205412211 | ISBN-13: 9780205412211
©2003 | Instock (Additional assembly time required) | Suggested retail price: $71.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Allyn & Bacon | ©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 96 pp


Package ISBN-10: 0205440703 | ISBN-13: 9780205440702
©2003 | Instock (Additional assembly time required) | Suggested retail price: $71.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Allyn & Bacon | ©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 80 pp


Package ISBN-10: 0205427839 | ISBN-13: 9780205427833
©2003 | Instock (Additional assembly time required) | Suggested retail price: $71.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Allyn & Bacon | ©2003 | Allyn & Bacon | Paper Bound w/CD-ROM


Package ISBN-10: 0205402135 | ISBN-13: 9780205402137
©2003 | Instock | Suggested retail price: $71.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Zeuschner | ©2003 | Allyn & Bacon | CD-ROM Only


Package ISBN-10: 0205450261 | ISBN-13: 9780205450268
©2003 | Instock (Additional assembly time required) | Suggested retail price: $75.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Zeuschner | ©2003 | Allyn & Bacon | CD-ROM Only
Allyn & Bacon | ©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 80 pp


Package ISBN-10: 0205416152 | ISBN-13: 9780205416158
©2003 | Instock | Suggested retail price: $71.60 | Buy from myPearsonStore
This package contains:

Zeuschner | ©2003 | Allyn & Bacon | Paper; 352 pp
Zeuschner | ©2003 | Allyn & Bacon | CD-ROM Only
Allyn & Bacon | ©2003 | Allyn & Bacon | Paper Bound w/CD-ROM


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