Skip To Page Navigation|Skip To Page Content

Longman / Prentice Hall

Political Science

My Instructor Resource Center : Log in or request access

Basics of Social Research: Quantitative and Qualitative Approaches
W. Lawrence Neuman, University of Wisconsin-Whitewater

ISBN-10: 0205355781
ISBN-13: 9780205355785

Publisher: Allyn & Bacon
Copyright: 2004
Format: Paper; 400 pp
Published: 06/11/2003

This item has been replaced by Basics of Social Research: Qualitative and Quantitative Approaches, 2/E.

Briefer, paperback text, adapted from Neuman's Social Research Methods, Fifth Edition.

Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Covers the same topics as Social Research Methods but with less technical detail.

Shows students that social research is a highly important enterprise, and one that is not beyond their abilities.

Uses examples from real research in major studies to show students the origins of the findings and information used in textbooks or the media.

Emphasizes that social research is not a matter of following fixed procedures and routines, but something that requires creativity, mature judgment, personal integrity, and a commitment to free and open inquiry.

Material in the Fifth Edition on historical development of social research, philosophical assumptions for doing research in particular ways, and more sophisticated data gathering and analysis techniques has been largely eliminated.

Each chapter includes “Introduction” and “Conclusion.”

I. FOUNDATIONS.

1. Doing Social Research.

Alternatives to Social Research.

How Science Works.

Steps in the Research Process

Dimensions of Research

2. Theory and Research.

What Is Theory?

The Parts of Theory.

The Aspects of Theory.

The Dynamic Duo.

3. Ethics in Social Research

The Individual Researcher.

Why Be Ethical?

Power Relations.

Ethical Issues Involving Research Participants.

Mandated Protections of Research Participants.

Ethics and the Scientific Community.

Ethics and the Sponsors of Research.

Politics of Research.

Value Free and Objective Research.

4. Reviewing the Scholarly Literature and Planning a Study.

Literature Review.

Where to Find Research Literature.

Using the Internet for Social Research.

Qualitative and Quantitative Orientations Toward Research.

Qualitative Design Issues.

Quantitative Design Issues.

II. CONDUCTING QUANTITATIVE RESEARCH.

5. Formulating Hypotheses and Measuring Variables.

Why Measure?

Quantitative and Qualitative Measurement

Parts of the Measurement Process.

Reliability and Validity.

A Guide to Quantitative Measurement.

Index Construction.

Scales.

6. Sampling

Nonprobability Sampling.

Probability Sampling.

7. Survey Research.

The Logic of Survey Research.

Construction the Questionnaire.

Types of Surveys: Advantages and Disadvantages.

Interviewing.

The Ethical Survey.

8. The Experiment.

Random Assignment.

Experimental Design Logic.

Internal and External Validity.

Practical Considerations.

Results of Experimental Research: Making Comparisons.

A Word on Ethics.

9. Non-Reactive Research.

Nonreactive Measurement.

Content Analysis.

Existing Statistics/Documents and Secondary Analysis.

Issues of Inference and Theory Testing

10. Statistical Analysis

Dealing with Data.

Results with One Variable.

Results with Two Variables.

More Than Two Variables.

Inferential Statistics.

III. CONDUCTING QUALITATIVE RESEARCH.

11. Field Research.

The Logic of Field Research.

Choosing a Site and Gaining Access.

Relations in the Field.

Observing and Collecting Data.

The Field Research Interview.

Leaving the Field.

Ethical Dilemmas of Field Research.

12. Historical-Comparative Research.

The Logic of Historical Comparative Research.

Steps in a Historical-Comparative Research Project.

Data and Evidence in Historical Context.

Comparative Research.

Equivalence in Historical Comparative Research.

13. Qualitative Data Analysis.

Comparing Methods of Data Analysis.

Coding and Concept Formation.

Analytic Strategies for Qualitative Data.

Other Techniques.

IV. WRITING A RESEARCH REPORT.

14. Writing a Research Report.

The Research Report.

Glossary.

Research Methods in Political Science (Political Science)
Research Methods in Anthropology (Anthropology)
Research Methods in Anthropology (Anthropology)
Qualitative Research Methods (Sociology)
Research Methods in Sociology (Sociology)

Basics of Social Research: Qualitative and Quantitative Approaches, 2/E
Neuman
©2007 | Allyn & Bacon | Paper; 416 pp | Instock
ISBN-10: 0205484379 | ISBN-13: 9780205484379
Brief Description | Buy from myPearsonStore

Helps students understand what research can and cannot do, become better consumers of research, and learn why properly conducted research is important.

This text teaches students to be a better consumer of research results, understand how the research enterprise works, and prepares them to conduct small research projects. Upon completing this text, students will be aware of what research can and cannot do, and why properly conducted research is important. Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Briefer, paperback text, adapted from Neuman's Social Research Methods, Sixth Edition.

Backcover Copy

This introduction to research methods covers all the major topics at a depth of detail that's thorough without being overwhelming. Using clear, accessible language and examples from real research, Lawrence Neuman discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.

Related Titles

Neuman, Social Research Methods: Qualitative and Quantitative Approaches, 5/e 0-205-35311-8
George, SPSS for Windows Step by Step: A Simple Guide and Reference, 11.0 Update, 4/e 0-205-37552-9
Sweet, Data Analysis with SPSS, 2/e 0-205-34057-1
Berg, Qualitative Research Methods for the Social Sciences, 5/e 0-205-37905-2
Nardi, Doing Survey Research: A Guide to Quantitative Research Methods, 1/e 0-205-34348-1
Thomas 1/e, Spotlight on Social Research, 1/e 0-205-36806-9

TestGen (Download only)
Neuman
©2004 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205397522 | ISBN-13: 9780205397525
View Downloadable Files

SPSS for Windows 13.0 Student Version CD-ROM (Valuepack item only)
Allyn & Bacon
©2006 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205482171 | ISBN-13: 9780205482177

Allyn & Bacon Digital Media Archive CD-ROM for Sociology, 2006 edition
Allyn & Bacon
©2006 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 020546727X | ISBN-13: 9780205467273

Blockbuster Approach, The: A Guide to Teaching Anthropology with Video
Allyn & Bacon
©2003 | Allyn & Bacon | Paper; 144 pp | Instock
ISBN-10: 0205381596 | ISBN-13: 9780205381593
View Downloadable Files

Breaking the Ice: A Guide to Understanding People from Other Cultures, 3/E
Kabagarama
©2004 | Allyn & Bacon | Paper; 112 pp | Instock
ISBN-10: 0205417957 | ISBN-13: 9780205417957
Buy from myPearsonStore

Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205319742 | ISBN-13: 9780205319749
Buy from myPearsonStore

Careers in Sociology, 3/E
Stephens
©2004 | Allyn & Bacon | Paper; 192 pp | Instock
ISBN-10: 0205379222 | ISBN-13: 9780205379224
Buy from myPearsonStore

Classroom Response System (Download Only) for American Government
Pearson
©2010 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205713610 | ISBN-13: 9780205713615
View Downloadable Files

DK/PH Atlas of Anthropology
Prentice Hall
©2005 | Allyn & Bacon | Paper; 64 pp | Instock
ISBN-10: 0131918796 | ISBN-13: 9780131918795
Buy from myPearsonStore

Georgia (Longman State Politics Series), 2/E
Sewell & Walton
©2011 | Allyn & Bacon | Paper; 64 pp | Estimated Availability : 12/15/2010
ISBN-10: 0205734405 | ISBN-13: 9780205734405

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

New Directions in Anthropology
Ember, Ember & Peregrine
©2004 | Allyn & Bacon | CD-ROM Only; 1 pp | Instock
ISBN-10: 0131835823 | ISBN-13: 9780131835825
Buy from myPearsonStore

Pearson Guide to Research Navigator
Prentice Hall
©2009 | Allyn & Bacon | Paper; 48 pp | Instock
ISBN-10: 0205633404 | ISBN-13: 9780205633401

RELATE and READY User's Guide, 2/E
Loyer-Carlson, Busby & BYU
©2005 | Allyn & Bacon | Paper Bound with PIN; 32 pp | Instock
ISBN-10: 0205452469 | ISBN-13: 9780205452460
Buy from myPearsonStore

ResearchNavigator.com Guide
Allyn & Bacon
©2007 | Allyn & Bacon | Paper; 48 pp | Instock
ISBN-10: 0205517196 | ISBN-13: 9780205517190

ResearchNavigator.com Guide
Allyn & Bacon & Barr
©2007 | Allyn & Bacon | Paper; 48 pp | Out of Stock
ISBN-10: 020552396X | ISBN-13: 9780205523962

ResearchNavigator.com Guide: Anthropology (Valuepack item only)
Bobbie & Barr
©2007 | Allyn & Bacon | Paper | Instock
ISBN-10: 0205515452 | ISBN-13: 9780205515455

ResearchNavigator.com Guide: Sociology (Valuepack item only)
Jacoby & Barr
©2007 | Allyn & Bacon | Paper; 96 pp | Instock
ISBN-10: 0205517242 | ISBN-13: 9780205517244

Sociology Active Learning Library
Allyn & Bacon
©2010 | Allyn & Bacon | Website | Estimated Availability : 10/15/2009
ISBN-10: 0205594581 | ISBN-13: 9780205594580
URL: http://www.activelearninglibrary.com

Strategies in Teaching Anthropology, 5/E
Rice & McCurdy
©2008 | Allyn & Bacon | Paper; 170 pp | Instock
ISBN-10: 0136034667 | ISBN-13: 9780136034667
Buy from myPearsonStore

Study Card for Anthropology
Pressman
©2006 | Allyn & Bacon | Study Card; 8 pp | Instock
ISBN-10: 0205493556 | ISBN-13: 9780205493555
Buy from myPearsonStore

Themes of the Times for Archaeology (Valuepack item only)
Gardner
©2006 | Allyn & Bacon | Paper; 80 pp | Instock
ISBN-10: 0205518656 | ISBN-13: 9780205518654

Thinking Sociologically: A Critical Thinking Activities Manual (Valuepack item only), 2/E
Ruggiero
©1999 | Allyn & Bacon | Paper; 89 pp | Instock
ISBN-10: 0205278183 | ISBN-13: 9780205278183

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

For Research Methods in Anthropology

Allyn & Bacon Social Research Website (Open access)
Allyn & Bacon
©2004 | Allyn & Bacon | Website; 0 pp | Instock
ISBN-10: 0205405916 | ISBN-13: 9780205405916
URL: http://www.ablongman.com/socialresearch

For Research Methods in Sociology

MySearchLab (access code required)
Pearson
©2010 | Allyn & Bacon | Website | Instock
ISBN-10: 0205699391 | ISBN-13: 9780205699391
URL: http://www.mysearchlab.com

For Research Methods in Political Science

MySearchLab (access code required)
Pearson
©2010 | Allyn & Bacon | Website | Instock
ISBN-10: 0205699391 | ISBN-13: 9780205699391
URL: http://www.mysearchlab.com

For Qualitative Research Methods

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.