Communication, Film & Theatre

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction.

Students will learn all the steps in the process of creating a commercial, including the terminology and the roles and responsibilities of the key people involved. The processes and procedures described are applicable to both agencies working for major clients and local and regional advertisers, and the differences are identified and discussed throughout the book. An introductory chapter on the advertising industry gives students a broad context for the details that follow. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

• Examples and anecdotes from actual commercial productions throughout the text provide students with insights into how the process works in a professional setting.

• Classroom exercises and discussion questions are included in each chapter, helping students develop a critical perspective on the material in each chapter.

• Biographical profiles of professionals in the field provide students with possible career paths as well as role models.

Each chapter contains “Discussion Questions,” “Recommended Reading,” “Recommended Web Site,” and “Notes.”

Preface.


1. TV Commercials and the People Who Make Them.

2. The TV Commercial Industry.

3. Advertising Research and Strategy.

4. Creative Development.

5. Selecting the Director.

6. The Client Estimate.

7. Pre-Production.

8. Shooting the Commercial.

9. Sound, Graphics, Special Effects, and Animation.

10. Postproduction.

11. The Wrap.

Glossary.


Bibliography.

TV and Video Production  (Mass Communication / Public Relations / Film)
Broadcast Advertising  (Mass Communication / Public Relations / Film)

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. The processes and procedures described are applicable to agencies working for major clients and local and regional advertisers, and the differences are pointed out and discussed throughout the book. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Features

• Examples and anecdotes from actual commercial productions throughout the text provide students with insights into how the process works in a professional setting.
• Classroom exercises and discussion questions are included in each chapter, helping students develop a critical perspective on the material in each chapter.
• Biographical profiles of professionals in the field provide students with possible career paths as well as role models.

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 02/15/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
URL:  http://www.abfilmstudies.com

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

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