- Applied Mass Communication Theory: A Guide for Media Practitioners
- ISBN-10: 0205548733 • ISBN-13: 9780205548736
- ©2009 • Pearson • Paper, 320 pp
Published 01/15/2008 • Instock
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory with the contemporary work of media professionals to help students better prepare for their future in media.
The book is organized into three units that mirror allow for flexibility in both mass communication theory and mass communication capstone courses. The first, “Mass Communication Theory and Research,” provides the framework undergraduate research, which is often required for upper-level mass communication courses. The second, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication and insight into how each theory relates to the next. Finally, Unit 3, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
Unit 1: Theory and Research
Ch. 1 — Theory and the Study of Communication
Ch. 2 — Research Principles and Practices
Ch. 3 — Research Methods
Ch. 4 — The Research Project
Unit 2: Mass Communication Theories
Ch. 5 — Historical Developments: Emergence of the Transmission/Direct Effects and Limited Effects Paradigms
Ch. 6 — The Individual Perspective on Mass Communication Theory
Ch. 7 — The Sociological Perspective on Mass Communication Theory
Ch. 8 — The Alternative Paradigms of Critical and Cultural Studies
Unit 3: Bridge to the Real World
Ch. 9 — Media Law
Ch. 10 — Media Ethics
Ch. 11 — Media Economics
Ch. 12 — Career Preparation for the Mass Media
Ch. 13 — Conclusion
Applied Mass Communication Theory: A Guide for Media Practitioners
Jack Rosenberry, St. John Fisher College
Lauren A. Vicker, St. John Fisher College
Are you preparing for a career in the field of Mass Communication? Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals to help you prepare. This text is organized into three units to help you successfully tackle your capstone courseload. The first unit, “Theory and Research,” provides a framework for constructing an undergraduate research project. The second unit, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication. The final unit, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework as you leave college and start working in the field of Mass Communication.
What reviewers are saying about Applied Mass Communication Theory: A Guide for Media Practitioners:
“The strength of this (text) is its coverage of mass communication theory. Clearly evident is the wealth of knowledge on media theory emblazoned by the authors. In pursuing the manuscript, it was impossible not to be impressed with the authors’ command of this subject.”
- Craig Allen, PhD, Arizona State University
“… I would definitely recommend the text to colleagues in mass communication programs as I think it is well written and would be very helpful to students in a mass communication capstone course.”
- W. Bradford Mello, PhD, Trinity-Washington University
“The concepts are clearly explained and use contemporary examples that the students can relate to… It provides an excellent overview of theory and research methods.”
- Monica Brasted, PhD, SUNY Brockport
Give your students choices! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.
Pearson offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.
Nobody is smarter than you when it comes to reaching your students. You know how to convey knowledge in a way that is relevant and relatable to your class. It's the reason you always get the best out of them. And when it comes to planning your curriculum, you know which course materials express the information in the way that’s most consistent with your teaching. That’s why we give you the option to personalize your course material using just the Pearson content you select. Take only the most applicable parts of your favorite materials and combine them in any order you want. You can even integrate your own writing if you wish. It's fast, it's easy and fewer course materials help minimize costs for your students.
For more information: www.pearsonlearningsolutions.com/higher-education
Explore our course catalogs and see how you can customize your own textbooks.
Our library is vast, and it's all at your fingertips. Create a custom book by selecting content from any of our course-specific collections. Here, you'll find chapters from Pearson titles, carefully-selected third-party content with copyright clearance, and pedagogy. Once you're satisfied with your customized book, you will have a print-on-demand book that can be purchased by students in the same way they purchase other course material.
Browse through our list of published titles. These books are examples of original manuscripts created in partnership with local Custom Field Editors. They have been authored by instructors at specific campuses, but are readily available for adoption.
Pearson Learning Solutions will partner with you to select or create eBooks, custom eBooks, online learning courses, resource materials, teaching content, media resources and media supplements. Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions.
Pearson Learning Solutions offers a broad range of courses and custom solutions for web-enhanced, blended and online learning. Our course content is developed by a team of respected subject matter experts and experienced eLearning instructional designers. All course content is designed around specific learning objectives.
For more information: www.pearsonlearningsolutions.com/higher-education/customizable-online-courseware