This is a conceptually rich textbook that teaches Web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory.

The authors believe website design should be taught as a substantive body of knowledge, an application of rhetoric to a new non-linear medium. This book offers students a great deal of practical, mainstream design guidance—as much as can be found in any trade book. But in contrast to trade books, Principles of Web Design offers a coherent, evolving framework of ideas.

• Over 150 illustrations contribute to the clarity of the presentation.

• Each chapter offers a broad range of discussion items, with an emphasis on intellectually stimulating questions that extend the student's thinking.

• A set of 25 "quick start" design guidelines enables students to begin work on a project at the start of the term. The guidelines steer students away from pitfalls while they are reading the rest of the book.

• Web design is situated in its historical, societal, and ethical contexts, giving student designers a broad understanding of the medium they are working in and encouraging them to become intellectually aware, socially responsible professionals.

• The book makes clear the need to avoid violating copyright law and provides an appendix explaining public domain content, fair use, and related issues.

• Students learn the importance of usability testing and other forms of evaluation in the design process and learn how to plan and conduct basic usability tests.

 1. Understanding the Web: A Designer's View.


 2. Planning the Project.


 3. Designing and Building the Project.


 4. Using Content Types Effectively: Text, Graphics, Animation, Video, and Audio.


 5. Societal Implications and Ethical Choices.


 6. Hypertext Theory and Node-Link Diagrams.


 7. Hierarchies and Organizing Content.


 8. The Navigational Interface.


 9. Designing Effective Links.


10. Writing for the Web.


11. Graphic Design.


12. Site Maps, Search, and Indexes.


13. Non-Hierarchical Information Structures.

APPENDICES.

Technical Communication - Advanced  (Technical Communication)

For the Mass Communication / Public Relations / Film Discipline

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005   |   Longman   |   CD-ROM Only; 32 pp   |   Out of Stock
ISBN-10: 0205437095   |   ISBN-13: 9780205437092
Suggested retail price: $0.00Net price: $0.00  (What's this?)

CPS RF Classroom Performance System
eInstruction
©2010   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 020577864X   |   ISBN-13: 9780205778645
This online resource is available at no cost.

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205594506   |   ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005   |   Longman   |   Electronic Supplement   |   Available
ISBN-10: 0205436951   |   ISBN-13: 9780205436958
This online resource is available at no cost.

MySearchLab -- Standalone Access Card
Pearson
©2010   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205699413   |   ISBN-13: 9780205699414
URL:  http://www.mysearchlab.comSuggested retail price: $41.20  Buy from myPearsonStoreNet price: $30.90  (What's this?)

News Resources for Mass Communication -- Access Code Card
Allyn & Bacon
©2006   |   Longman   |   Access Code Card   |   Instock
ISBN-10: 0205491235   |   ISBN-13: 9780205491230
URL:  http://www.ablongman.com/mc_newsSuggested retail price: $26.80  Buy from myPearsonStoreNet price: $20.10  (What's this?)

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011   |   Longman   |   On-line Supplement   |   Live
ISBN-10: 0205737595   |   ISBN-13: 9780205737598
This online resource is available at no cost at http://www.abfilmstudies.com.

What Every Student Should Know About Avoiding Plagiarism
Stern
©2007   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0321446895   |   ISBN-13: 9780321446893
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with APA Documentation: Updated for APA Sixth Edition, 2/E
Anderson, Carrell & Widdifield
©2010   |   Longman   |   Paper; 80 pp   |   Out of Stock
ISBN-10: 0205795811   |   ISBN-13: 9780205795819
Suggested retail price: $9.80Net price: $7.35  (What's this?)

What Every Student Should Know About Citing Sources with MLA Documentation, Update Edition
Greer
©2010   |   Longman   |   Paper   |   Instock
ISBN-10: 0205715117   |   ISBN-13: 9780205715114
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Listening
Brownell & Wolvin
©2010   |   Longman   |   Paper; 64 pp   |   Instock
ISBN-10: 0205778070   |   ISBN-13: 9780205778072
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Practicing Peer Review
Trim
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321448480   |   ISBN-13: 9780321448484
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Preparing Effective Oral Presentations
Cox
©2007   |   Longman   |   Paper; 96 pp   |   Instock
ISBN-10: 0205505457   |   ISBN-13: 9780205505456
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Procrastination
Hoffman
©2008   |   Longman   |   Paper; 64 pp   |   Instock
ISBN-10: 0205582117   |   ISBN-13: 9780205582112
Suggested retail price: $10.60  Buy from myPearsonStoreNet price: $7.95  (What's this?)

What Every Student Should Know About Researching Online
Munger & Campbell
©2007   |   Longman   |   Paper   |   Instock
ISBN-10: 0321445317   |   ISBN-13: 9780321445315
Suggested retail price: $9.80Net price: $7.35  (What's this?)

What Every Student Should Know About Study Skills
Pearson Longman
©2007   |   Longman   |   Paper; 72 pp   |   Instock
ISBN-10: 0321447360   |   ISBN-13: 9780321447364
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

What Every Student Should Know About Using a Handbook
Murray
©2009   |   Longman   |   Paper; 80 pp   |   Instock
ISBN-10: 0205563848   |   ISBN-13: 9780205563845
Suggested retail price: $9.80  Buy from myPearsonStoreNet price: $7.35  (What's this?)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.