For undergraduate and graduate courses in strategy.
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever.
Strategic Management: Concepts
captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Time-Tested Features.
The thirteenth edition continues to offer the classic features that have made this text successful for over twenty years.
- Meets the AACSB International guidelines, supporting a practitioner orientation rather than a theory/research approach. By meeting these guidelines, this text offers a skills-oriented approach to developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies.
- An accessible writing style that’s concise, conversational, and supported by numerous examples throughout the text.
- An interactive strategic management model appears in all chapters and on the inside of the front cover of the text. This model is widely used for strategic planning among consultants and companies worldwide.
End-of-Chapter Assurance of Learning Exercises.
These exercises help students apply the chapter’s concepts and techniques in a challenging, meaningful, and enjoyable manner.
New! Chapter on Business Ethics/Social Responsibility/Environmental Sustainability
—Chapter 10 contains extensive coverage of ethics and sustainability. Overall, this new chapter adds to this text’s emphasis: “good ethics is good business.”
New! Chapter on Global/International Issues
—Chapter 11 has extensive coverage of cultural and conceptual strategic-management differences in several countries around the world, helping students expand their perspective on management.