Revel Marketing

Preview Features

Designed for how you want to teach — and how your students want to learn

Revel™ is an interactive learning environment that engages students and helps them prepare for your class. Reimagining their content, our authors integrate media and assessment throughout the narrative so students can read, explore, and practice, all at the same time. Thanks to this dynamic reading experience, students come to class prepared to discuss, apply, and learn about Marketing — from you and from each other.

Instead of simply reading about the choices marketers make, students solve real issues. At the beginning of each chapter, students are presented with an actual business dilemma and asked to choose from three options. By engaging with key course concepts, students begin to better understand the role Marketing plays within an organization.

Chapter Videos

Each chapter opens with an author video that introduces key chapter concepts and keeps students engaged.

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Interactive Photo Gallery

Students take an active reading approach by interacting with key figures and completing matching, “drag and drop,” and other activities as they go.

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Concept Checks

After reading about major topics, students can complete a brief assessment to gauge their mastery and show their instructor what they learned.

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